Nescafé Partners Facebook For Interactive Video First #GoodMorningWorld

Nescafé Partners Facebook For Interactive Video First #GoodMorningWorld

Nescafé is partnering with Facebook to launch an immersive video, pioneering new technology just released for the platform. The Nescafé ‘Good Morning World’ video stars people in kitchens across the world, performing the hit song ‘Don’t Worry’ using spoons, cups, forks and a jar of coffee. Uniquely, viewers can rotate their smartphones through 360˚ to […]

Nescafé Teams up with Google to Offer First Virtual Reality Coffee Experience

Nescafé Teams up with Google to Offer First Virtual Reality Coffee Experience

Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields using their mobile phones and an ingenious viewer developed by Google. After downloading the Nescafé 360˚ app, which is also available for Android and iPhone, consumers can slip their mobile into a Nescafé-branded […]

Nescafé First Global Brand to Move from Traditional Websites to Tumblr

Nescafé First Global Brand to Move from Traditional Websites to Tumblr

Nescafé has become the first global brand to move all its international and local websites to the Tumblr platform, with the aim of building stronger relationships with younger consumers. The change reflects its position as Nestlé’s top-performing brand on social media, with more than 35 million fans worldwide. It will allow Nescafé to further develop […]

Nescafé Print Ad Contains Two Foldable Paper Mugs For Sharing Morning Coffee

Nescafé Print Ad Contains Two Foldable Paper Mugs For Sharing Morning Coffee

Reading the morning papers is usually a solitary affair, however coffee brand Nescafé wants to change that with its creative print campaign. Titled ‘Pop-Up Café’, the brand created a newspaper sleeve that contains two foldable paper mugs—one for you and the other for the person you plan to share your newspaper with. Despite Nescafé’s good […]

TV Personality Gizzi Erskine Stars In New Nescafé Dolce Gusto Campaign

TV Personality Gizzi Erskine Stars In New Nescafé Dolce Gusto Campaign

Havas EHS commissioned Loco films to shoot and edit six films for Nescafé Dolce Gusto featuring their new brand ambassador, Chef and TV personality Gizzi Erskine. With just a couple of days notice, Loco’s production team organised a kitchen-based location shoot to set the scene for Gizzi and the stylish Dolce Gusto coffee machine. Gizzi […]

Nescafe’s New Coffee Jar has a 3D-Printed Lid that Doubles as an Alarm Clock

Nescafe’s New Coffee Jar has a 3D-Printed Lid that Doubles as an Alarm Clock

In a world that is currently obsessed with craft coffee, instant coffee is probably not the coolest thing to be drinking right now. To breathe new life into its signature product, Nescafé has created the “Alarm Cap”—a 3D-printed coffee jar lid that doubles as an alarm clock. Made in partnership with creative agency Publicis Mexico […]

Nescafe Dolce Gusto Unveils New “Live With Gusto” Marketing Campaign

Nescafe Dolce Gusto Unveils New “Live With Gusto” Marketing Campaign

Nescafe Dolce Gusto officially announces a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under the new “Live With Gusto” creative platform. Known for its innovative and design-conscious line of professional at-home specialty beverage machines, Nescafe Dolce Gusto will bring to life the “Live With Gusto” platform in a fully integrated marketing […]

Nestlé Pledges to Achieve Zero Waste in Europe by 2020

Nestlé Pledges to Achieve Zero Waste in Europe by 2020

Nestlé has announced it will achieve zero waste in all of its 150 European factories by 2020. This means that no factory waste will go to landfill or be incinerated without energy being recovered from the process. “The decision to achieve zero waste illustrates Nestlé’s commitment to environmentally sustainable business practices,” said Laurent Freixe, Nestlé […]