Nestlé is helping to accelerate the development of China’s coffee industry with the construction of new facilities that will provide farmers with training in improved growing techniques, at the same time as promoting the beverage to more consumers. The company has signed a memorandum of understanding with the local government in Pu’er, Yunnan province, agreeing […]
A Nestlé brand that started as an idea to solve the problem of what to do with unsold coffee is celebrating its 75th anniversary and its position as one of the world’s favourite drinks. Today more than 5,500 cups of Nescafé instant coffee are consumed every second with different varieties catering to different tastes and […]
Consumers in China will now be able to enjoy a smoother cup of coffee as Nestlé relaunches its popular Nescafé 1+2 Original to meet their changing tastes. The company has spent four years developing the new recipe, which is based on extensive research into consumer preferences. Nestlé has found Chinese people now expect a richer, […]