Bud Light Lime Expands Rita Franchise with New Warm Weather Flavour

Bud Light Lime Expands Rita Franchise with New Warm Weather Flavour

The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavour joining the Rita brand. As consumer demand for convenient cocktail solutions and more delicious flavour variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavourful drinks to […]

Refresh Your Summer with Belvedere Vodka’s Newest Flavour Wild Berry

Refresh Your Summer with Belvedere Vodka’s Newest Flavour Wild Berry

Belvedere Vodka, the world’s original luxury vodka, introduces the newest flavour to their award-winning portfolio: Wild Berry. Debuting this spring, Belvedere Wild Berry is inspired by the summer berry harvests in Poland and North America and will refresh your palate while providing an unmatched taste experience. With its perfect combination of Polish strawberries and American […]

Heinz Launching Ketchup-Sriracha Combo Flavour

Heinz Launching Ketchup-Sriracha Combo Flavour

H.J. Heinz announced a new ketchup flavour that includes the popular red hot sauce Sriracha. The Pittsburgh-based company revealed it will start selling the Sriracha blended ketchup in February 2015. Sriracha’s ingredients include chili pepper paste, garlic and vinegar. The sauce is named for and patterned after flavours from eastern Thailand. The spiced ketchup is expected […]

Kellogg’s Raisin Bran Adds a New Sweet & Tart Zing with Key Health Benefits

Kellogg’s Raisin Bran Adds a New Sweet & Tart Zing with Key Health Benefits

Kellogg’s is putting a new twist on a classic favourite with the launch of Kellogg’s Raisin Bran with Cranberries. Cranberries, deemed a superfood, have proven health benefits from their Vitamin C and fiber content and are an antioxidant powerhouse that are delicious year round. This newest addition to the timeless combination of crisp bran flakes […]

Robinsons Fruit Shoot Introduces New “Strawbrainy” Flavour in U.S.

Robinsons Fruit Shoot Introduces New “Strawbrainy” Flavour in U.S.

Britvic, one of the leading soft drinks companies in Europe, announces the launch of a Robinsons Fruit Shoot No Added Sugar flavour, Strawbrainy, a new flavour developed exclusively for the U.S. market. The global kids’ brand introduces the flavour with playfully spooky, kid-friendly limited-edition packaging, along with themed activities on the brand’s Facebook page, to […]

Cracker Jack’D Amps Up Snacking With New On-The-Go Energy Trail Mixes

Cracker Jack’D Amps Up Snacking With New On-The-Go Energy Trail Mixes

Cracker Jack’D, a brand from PepsiCo’s Frito-Lay division, has unveiled Energy Trail Mixes as a new addition to its on-the-go offerings. Available in two flavors – Chocolate Flavored Cherry and Mixed Berry – the sweet and savory snack option hits store shelves this month. New Cracker Jack’D Energy Trail Mixes include a unique packaging structure […]

Lay’s Air Pops Crisps ‘Pop’ Into Additional Markets With New Salt & Vinegar Flavour

Lay’s Air Pops Crisps ‘Pop’ Into Additional Markets With New Salt & Vinegar Flavour

Lay’s potato chips, one of the marquee brands from PepsiCo’s Frito-Lay division, is expanding distribution of Lay’s Air Pops crisps to even more markets across the U.S. With 50 percent less fat than regular potato chips, Lay’s Air Pops crisps are a delicious and airy snack that delivers big taste. To celebrate the expanded distribution, […]

Häagen-Dazs Unveils Carrot And Tomato-Flavored Ice Cream In Japan

Häagen-Dazs Unveils Carrot And Tomato-Flavored Ice Cream In Japan

Häagen-Dazs has unveiled two new ice cream flavors in Japan that are both dessert and vegetable. Available from 12 May, they are part of the brand’s ‘Spoon Vege’ series. They are available in ‘Tomato Cherry’ and ‘Carrot Orange’ flavors. According to RocketNews24, the ‘Tomato Cherry’ flavor combines the “natural sweetness of tomato with the fruity […]

Grey Goose Vodka Presents Exceptional New Expression, Grey Goose Le Melon

Grey Goose Vodka Presents Exceptional New Expression, Grey Goose Le Melon

Grey Goose vodka announces the launch of its newest innovation in the United States, Grey Goose Le Melon flavored vodka. Expertly crafted by Grey Goose Maître de Chai (Cellar Master), Francois Thibault, Grey Goose Le Melon is a discerning combination of the World’s Best Tasting Vodka and the prized essence of ripe, juicy Cavaillon melons. On the heels of […]