The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavour joining the Rita brand. As consumer demand for convenient cocktail solutions and more delicious flavour variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavourful drinks to a broader audience of beer drinkers. Bud Light Lime Lemon-Ade-Rita is a lemonade margarita-flavoured alcohol beverage with a twist of Bud Light Lime that is ready-to-drink with just one pour and best served over ice.
Lemon-Ade-Rita is perfectly positioned to provide consumers with a new taste sensation and joins the Rita portfolio including permanent flavours Lime-A-Rita, Mang-O-Rita, Raz-Ber-Rita, Straw-Ber-Rita and seasonal flavours Apple-Rita and Cran-Brr-Rita. The Bud Light Lime Rita family, named a Nielsen Breakthrough Innovation Winner in 2014, makes up more than one-third of the FMB (flavoured malt beverage) category.
Since the launch of Lime-A-Rita in 2012, the Rita brand’s four core flavours claim the top four spots in the FMB category. The new Lemon-Ade-Rita naturally aligns with Bud Light’s fun and social positioning and is an ideal choice for parties and outdoor refreshment, especially as the weather gets warmer.
“In just a few years since the brand’s launch, the introduction of Rita flavours has been immensely successful among consumers, both through new permanent and seasonal variants,” said Alexander Lambrecht, vice president, Bud Light. “With the widespread popularity of our winter seasonal, Cran-Brrr-Rita, we saw that consumers have found drinking and entertaining occasions for Ritas throughout the entire year. We anticipate Lemon-Ade-Rita to continue to extend the seasonality of the Rita portfolio and reinforce the brand’s stake in the summer season.”
In celebration of the newest flavour launch, Bud Light Lime Lemon-Ade-Rita collaborated with renowned swimwear brand KAOHS to create a special edition Gypsy bikini bathing suit in a custom Lemon-Ade-Rita colour.
Bud Light Lime Lemon-Ade-Rita will be available in 12-pack, 8 oz. cans, four-pack 16 oz. can and 25 oz. cans.