Coca-Cola Great Britain has launched its biggest new product campaign in a decade as Coca-Cola Zero Sugar, the new and improved sugar free Coca-Cola, hits shelves across the UK. The new recipe tastes even more like the original Coca-Cola Classic, but without sugar and is supported by a multi-million-pound marketing campaign. The launch, announced in […]
Drinks brand Angostura has introduced a redesign across its range of rum to better align with its well-known bitters drink. The range, redesigned by Good, now features two bottle shapes – a taller bottle for the standard range of Angostura 5 Year Old and Reserva three-year aged white rum – and a brand new bottle […]
Branding and design agency Hornall Anderson designed packaging for Asda’s range of own label tea, which launches this month and includes black, speciality, green, fruit and herbal teas. The revamped packaging brings the design into line with current trends in the tea sector and will help the products stand out in a competitive market place. […]
Irn-Bru’s iconic branding has redesigned to reflect the brand’s rich history while adding a modern twist to its famous girder symbol. It is only the eighth redesign in the 115-year history AG Barr’s most successful soft drink and has been led by design agency Jones Knowles Ritchie (JKR). The new Irn-Bru’s cans and bottles see […]
Gü has relaunched its portfolio of desserts with designs by Springetts Brand Design Consultants. The desserts brand had become counterfeited by ‘me toos’ globally, having led the way in premium desserts. The simple current design no longer gave them the distinction on shelf they once enjoyed and, in a more competitive market, failed to convey […]
Last summer Nestlé appointed Taxi Studio following a three way pitch to re-affirm the POLO brand’s status as the iconic British mint. After generations of enjoyment, the POLO brand’s packaging was in need of some TLC to keep up with the times. The team at Taxi was brought in to help refresh the POLO brand identity […]
Striking a sense of balance during the day can be difficult to achieve, but sometimes all it takes to rejuvenate is a little break with a refreshing beverage. This spring, Dasani Sparkling is debuting new flavours along with new packages to help people find a little “me time” in their busy lives. Since its introduction, […]
Design agency & SMITH teamed up with Japanese restaurant YO! Sushi to refine their brand strategy and refresh their look and feel. “As soon as I interviewed Mike Lewis (the executive chef) on day one, I knew our idea had to be centred around authenticity. He told me his tales of searching the streets, homes […]
Silver Spoon launches a new identity and pack design created by brand design specialist BrandOpus. Traditionally positioned as a commodity, the sugar category has been under increasing pressure to create stronger brand engagement due in part to changing consumer views around sugar, and the growing focus on innovative range extensions. BrandOpus was tasked to bring […]
Coca-Cola has finally unveiled its year long efforts to come up with a new packaging and branding, which will unify its drinks under a “One Brand” concept. The brand identity consists of a ‘Red Disc’ visual element. Vice president of global design, James Sommervielle explained, “Originally, [the Red Disc] was first painted on advertising in […]