Fast-food restaurant chain KFC is launching a radical new design concept, which it says represents “the future of interior design for KFC”. The “informal and stylish” new interiors are launching at KFC’s Bracknell branch, with the Exeter and Reading restaurants set to follow. KFC says it has plans to roll the design out nationwide in […]
Doves Farm, onne of UK’s leading specialist miller, is introducing an even more contemporary design to its core range of organic flour which will give it a stronger presence on the retail shelf whilst remaining true to the artisan nature of the brand. The redesign maintains the colour coding of the old packs but now […]
International brand design agency Bulletproof has created a contemporary new masterbrand identity and packaging design for Norway’s leading chocolate brand Freia, as part of a complete ‘brand world’ review. Following a chemistry meeting with three rostered design agencies, Bulletproof was appointed by Freia brand owner Mondeléz, in Spring 2013. Freia is part of Norwegian heritage […]
Hershey’s iconic Miniatures chocolates has recently had its packaging redesigned. Giving a modern update to the wrapper of each chocolate and its bag, the redesign by Sterling Brands also boasts a sustainability element to it. Each wrapper had its weight reduced by 0.050 grams. That small move, in a year, saves more than 271,800 pounds […]
Robot Food has created the branding and packaging for Love Popcorn, aiming for a look that “shouts loud and proud”. The brand initially launched in 2008, and brought in Robot Food for the redesign project to create a new look that stood out in an increasingly crowded popcorn marketplace. The designs use a black diamond […]
Bath creative agency Mr B & Friends has completed the packaging design, naming, brand strategy, and website design and build for client Fourpure. The highly acclaimed craft brewery, producing internationally inspired speciality ales, is located in Bermondsey, London, and was started by brothers Daniel and Thomas Lowe. Steve Richardson, Creative Director and Partner at Mr […]
Sainsbury’s is rolling out a new look for its Be Good to Yourself healthy eating range, with designs by FAB Design. FAB has worked with Sainsbury’s for 16 years, and was tasked to develop a new look for the range across nearly 200 lines. The rollout follows a redesign of the Sainsbury’s Basics range, by […]
Greenwich Design has redesigned the packaging for Tavern Snack’s crisps, giving a more focused, adventurous, modern style to the range. The new-look packaging is aligned with Tavern’s nut range, which Greenwich redesigned last year, along with Tavern’s brand identity, introducing a totally revamped look and feel for the brand as part of a wider brand […]
Heineken is introducing a fresh redesign to its beer cans that dials down the brand’s trademark green to emphasise the aluminium in the hope of appealing to contemporary men. Heineken has redesigned its cans to appeal to contemporary, city-dwelling men. The new ‘Star Can’ is rolling out to the 170 countries where the beer is […]
Building on the success of the past two years, ButterflyCannon, have again been recruited to develop the limited edition packaging for this year’s Chandon Summer program, #ChandonSummer. The continued success of this annual activity has seen the program successfully rolled out across key global markets, specifically Australia and Asia Pacific. This success has caused the […]