Coley Porter Bell has created new packaging for Loyd Grossman’s range of cooking sauces, aiming to reflect the brand’s ‘vibrant flavours’ positioning. The consultancy began work on the project in August last year, having won the account for parent company Premier Foods that summer. According to Stuart Humm, creative director at Coley Porter Bell, the […]
French consultancy Logic Design has created a new identity for sweetener brand Canderel. The consultancy was selected following an international competition and tasked with helping Canderel maintain its position as a leader in the sweeteners market. Canderel was first marketed in France in 1979 and is now sold around the world. Logic says it based […]
Branding and packaging design specialist, Parker Williams, has designed the new look for the Tesco Smoothie range, launching in store on 28 April 2014. The first three products launching this month are the 1l variants, including ‘Mango, Banana & Coconut’, ‘Strawberry, Banana & Passionfruit’ and ‘Pineapple, Kiwi & Lime’. The design of the Smoothies range […]
Ronald McDonald, who represents the magic and happiness of the McDonald’s brand, is setting out on a global mission to rally the public through inspiring events. For the first time, Ronald McDonald will take an active role on McDonald’s social media channels around the world and engage consumers using the #RonaldMcDonald hashtag. As Ronald begins his […]
Parker Williams has redesigned the logo and new packaging for an innovative brand that takes its inspiration from the positive physical and emotional benefits to be gained from a raw food diet. Green Gate’s Signature Blend combines over 50 organic or naturally grown super foods in one healthy shake which helps replenish enzymes in our […]
April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The branding is designed to convey a more emotional and fun approach […]
Family (and friends) has recently helped TruVibe, a new brand of raw and organic superfood offerings get to market with the aim of encouraging a wider, more mainstream audience to trial the category. It represents a significant break into the US market for the agency, celebrating their 5th year next month. The 65% of consumers […]
BrandOpus, a global strategic brand design agency, has unveiled a bold, iconic redesign of Rowse honey. The work continues the five-year relationship between agency and brand, and comes shortly after The Grocer revealed that Rowse has toppled Marmite as Britain’s best-selling spread. Following the original redesign of Rowse Honey by BrandOpus in 2010, the brand […]
The Hain Celestial Group, a leading organic and natural products company providing consumers with A Healthier Way of Life, announced a packaging refresh for its TERRA brand root vegetable chips. The new look, designed by brand agency CBX, puts a modern spin on the brand’s classic black bag with dramatic food photography and a crisp […]
Brand & packaging agency Pure has just completed packaging designs for two retails brands for the Nantwich Cheese Company. Well established in the wholesale cheese market, this was Nantwich’s first taste of consumer branding. The project required Pure to develop a core Nantwich Cheese brand for ‘value’ supermarkets and a second brand for 99p stores. […]