In a clever combination of astronomy and advertising, beer brand Corona installed a fun billboard in New York City that cleverly turns the moon into a lime wedge. On certain nights of the month—from certain angles—the crescent moon would align itself with the billboard, making it look like a piece of lime resting on a […]
Sweet Leaf Tea, a brand known for its organic teas and beverages, has officially launched the Be Sweet Out There campaign promoting random acts of sweetness nationwide. Things kicked off in New York City with the successful “Be Sweet New York City” event attended by 28,000 people. Sweet Leaf Tea will continue to spread the […]
Singha Beer is celebrating New Yorkers who make New York great. Singha will be partnering with local non-profits and charities to celebrate these organizations and raise awareness of their cause during the International Food Festival at the Singha Tent on 43rd Street and 9th Avenue, May 18 and 19, 2013. Singha will be providing prizes […]
Stella Artois, the best-selling Belgian beer in the world, is introducing Stella Artois Cidre to the surging U.S. cider market. Stella Artois Cidre is a crisp, distinctive European-style cider made with apples hand-picked from wine growing regions. Initially it will be available in 26 U.S. states, with further expansion possible in 2014. Sales to retailers […]
There’s something BIG going on in New York City this week… REALLY, REALLY BIG! In fact, it’s GUINNESS WORLD RECORDS BIG! Cabot Creamery Cooperative is joining forces with Vitamix, The Food Bank For New York City, and Bike Expo New York to create the World’s Largest sMOOthie – all to benefit The Food Bank for […]
New York Mayor Michael Bloomberg was dealt a stinging blow on Monday when a state Supreme Court Judge quashed his plan to ban the sale of large sugary drinks in the city’s restaurants and other venues. The ruling by State Supreme Court Justice Milton Tingling in Manhattan came down just one day before the ban […]
Coyote Ugly Saloon, one of the most famous bar on the planet, has turned 20 years old and is celebrating with, appropriately enough, a party, according to the chain’s founder, Liliana Lovell. “Twenty years have flown by. I am so proud of that little bar. One little bar has spawned an internationally recognized brand. Have […]