Coca-Cola is entering the “on-the-go” squash market with Oasis Mighty Drops, a juice-drink concentrate that will be available in three variants when it goes on sale in mid-May. Coke is backing the launch with a marketing campaign that includes a TV ad debuting on UK screens on 1 May. The company said Oasis Might Drops […]
Mars Drinks, a business unit of Mars, Incorporated, announced the introduction of the design driven Flavia Barista, a cutting-edge brewer with authentic espresso capability for the workplace. Available this fall in North America, the Flavia Barista delivers the widest selection of authentically crafted coffeehouse-style hot beverages available now in the workplace. A game-changer for the market, […]
Fanta is launching this week an exciting new multi-platform marketing campaign with experiences-to-remember prizes. The ‘Play #Fanta100 – 100 ways to play’ campaign aims to grow awareness and engagement of the brand by giving consumers the chance to win an experience-of-a-lifetime prize, such as flying a plane, feeding a lion or becoming a pop star […]
Anyone who has ever attended a conference or a networking event will know how awkward and intimidating they can be. To help break the ice for participants, the Economic Development Board of Singapore (EDB) came up with the ‘Coffee Connector’, a coffee machine that only brews coffee when two people introduce themselves to each other. […]
Japanese beer company Kirin has created a charmingly whimsical ad to promote its new ‘Salt and Fruit’ soda. Created as part of its ‘Sekai no Kitchen Kara’ series which translates to ‘From the Kitchens of the World’, the drink in this spot is apparently inspired by the flavors of Thailand. The ad features an adorable […]
The Cuba Mountain Coffee Company (CMC), the company behind the new ethically and sustainably farmed and artisan-roasted Alma de Cuba gourmet coffee brand will be launching an entry-level mini 225gm pack available at £7 from their e-commerce site (wholesale £4.50). A steady increase in production of top-end coffee from the island and the growing close […]
Danish chocolate milk brand Cocio is hitting the streets of London for its first UK campaign, with targeted sampling activity to generate intrigue around the brand. Activity kicked off on Friday 4th April, led by Space. As lead BTL agency for Cocio, which is owned by dairy company Arla, Space is responsible for delivering a […]
To demonstrate the portability of its drinks, British juice brand Robinsons and agency Iris Worldwide enlisted Oscar-winning special effects studio Framestore, who were behind the effects for Gravity, to create a space-themed ad for its new ‘SQUASH’D’ juice concentrate. The studio sent a group of eight on board a jet and dropped them from 35,000 […]
AMP Energy and racing superstar Dale Earnhardt Jr. are excited to announce the debut of a new sour grape flavor, Dale Jr. Sour, available for a limited time at participating 7-Eleven stores across the country starting on April 2. Dale Jr. chose the new sour grape flavor for this limited edition AMP Energy product, which […]
evian Natural Spring Water announced the launch of its short film “The Amazing Baby & Me 2,” which stars pop culture icon, the amazing Spider-Man. Set in the streets of New York, NY, “The Amazing Baby & Me 2” features the comic book favorite, and a very special guest – his inner child. The campaign follows the […]