http://www.youtube.com/watch?v=sIp-jcuO-kU On 18 December 2013, it was cold, dark and dreary in Uppsala, Sweden—with 185 days to go before mid-summer day comes around, Coca-Cola decided to spread a little summer cheer with a special vending machine, which is dubbed “The Happiness Machine”. Installed at a bus stop, this machine would turn itself on and light […]
Aquafina FlavorSplash, a line of sparkling and still water beverages and liquid water enhancers, is kicking off 2014 by encouraging teens everywhere to “Make a Splash” and celebrate their passions. To help spread the word, the brand’s first-ever national commercial will include Austin Mahone along with his new single, “Mmm Yeah” featuring Pitbull. The single will […]
Bottled water packaging are usually more convenient than inspiring, but this concept design for VITA, a fictitious vitamin water brand, certainly made us sit up and take notice. Conceived as a school project by Anastasia Shtern at the British Higher School of Arts and Design in Russia, it consists of a simple bottle with pleasing […]
After taking it out of the market six years ago, Coca-Cola recently decided to reintroduce its low-sugar “Coca-Cola Light” in Brazil with a new eye-catching packaging design. Design studio Oz Estratégia + Design was commissioned to create the new branding, which is built around the concept of asking consumers, “Do you like it or love […]
Costa has been named the Nation’s Favourite Coffee Shop for its fourth consecutive year after industry experts Allegra published their annual Project Cafe13 UK report for 2013. 48% of consumers named Costa as their favourite coffee shop, a figure that has increased by almost 10% on last year’s result. Jason Cotta, Managing Director Costa UK […]
As an official sponsor of the 2014 Academy Awards, Pepsi announced it is giving guests of selected Regal Hollywood Theatres the exclusive chance to “Sip Like a Star” and be part of Hollywood’s biggest night. Running from Friday, Jan. 17 through Friday, Feb. 14, moviegoers can purchase any Pepsi fountain beverage, including Diet Pepsi, Mountain […]
http://www.youtube.com/watch?v=LcZVVOqUVxs Coca-Cola will unveil 18 special edition mini-bottles in Brazil on Wednesday to commemorate the country’s hosting of the 2014 FIFA World Cup in June. The bottles, which do not contain soda, feature designs inspired by the flags of previous host countries like Argentina and Japan, and future hosts including Brazil, Russia, and Qatar. They […]
Coca-Cola has been a proud sponsor of grassroots football for 25 years. What started in Zimbabwe in 1988 was formalized under Copa Coca-Cola in 1998, when it was first launched in Mexico. The aim of Copa Coca-Cola is to create the world’s largest and most inclusive football grassroots program. The global initiative gives millions of […]
Mountain Dew Kickstart took mornings by storm in 2013. Now, DEW Nation can get ready for the night with a pair of new refreshing and bold Mountain Dew Kickstart flavours developed for nighttime consumption. Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade fuse the great taste of Mountain Dew with five percent real fruit juice, plus […]
SodaStream International Ltd. has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. Johansson, a Tony winner and four-time Golden Globe nominee, will become the face of a new marketing campaign for the world’s leading home carbonation system. The multi-year partnership will kick-off when SodaStream premieres its first ad featuring Johansson during Super Bowl […]