Leahy-IFP’s Space Saver 5-liter Wins Packaging Award from Beverage Industry

Leahy-IFP’s Space Saver 5-liter Wins Packaging Award from Beverage Industry

Leahy-IFP’s Space Saver Beverages was a recipient of Beverage Industry magazine‘s Best Package Design 2013. The 5-liter, shelf-stable, bag in box format is specifically designed for the foodservice industry and retail/club store space. By combining convenience and quality, its innovative design is an ideal private label format for ready-to-drink juices, teas, and more. Space Saver’s […]

Epicurex Taps KeHE for Distribution of Its Coconut Water Cocozia

Epicurex Taps KeHE for Distribution of Its Coconut Water Cocozia

Epicurex, the manufacturer of 100% Organic Coconut Water Cocozia, has released a statement saying that it will partner with natural and specialty food distributor KeHE for its distribution needs across the state of Florida. Epicurex will leverage KeHE’s experience and distribution footprint to increase the market of its popular coconut water beverage. KeHE is already […]

Powerade Teams Up with Andrés Iniesta for 2014 FIFA World Cup Campaign

Powerade Teams Up with Andrés Iniesta for 2014 FIFA World Cup Campaign

http://www.youtube.com/watch?v=G-61DdGD0JY#t=0 Andrés Iniesta who memorably scored Spain’s winning goal in the 2010 FIFA World Cup Final, will be featured in the new Powerade campaign “There’s Power in Every Game.” Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup will tell the stories of footballers who have overcome adversity to lift […]

innocent Introduces Three New Recipes This Spring

innocent Introduces Three New Recipes This Spring

This March, innocent is launching three new additions to its successful range of juice blends: orange & lime, orange & raspberry, and apple & elderflower. The new juices will be found in all good supermarkets with an RRP of £2.35 for a 900ml carafe.  The launch will be supported by in-store sampling, promotional activity and […]

Starbucks Introduces Blossoming Peach Tea Latte for Chinese New Year

Starbucks Introduces Blossoming Peach Tea Latte for Chinese New Year

For the first time, Starbucks Coffee Canada has created a special, limited time tea latte in celebration of Chinese New Year, which takes place January 31, 2014. Beginning January 27, at participating stores in the Greater Toronto and Greater Vancouver areas, customers can order the new Starbucks  Blossoming Peach Tea Latte – an uplifting, aromatic blend […]

Coca-Cola Reunites Migrant Workers & Their Families For Chinese New Year

Coca-Cola Reunites Migrant Workers & Their Families For Chinese New Year

http://www.youtube.com/watch?v=g_HpFz9ECw0#t=0 With Chinese New Year fast approaching, millions of Chinese migrant workers will be making the long trek from the city back to their homes in the rural provinces. These migrant workers leave behind their families, often with one or more young children, in order to work in cities and factory towns. According to the […]

A Peek Into Coca-Cola’s Sleek & Modern New Offices In Colombia

A Peek Into Coca-Cola’s Sleek & Modern New Offices In Colombia

When designing new offices for a brand as iconic as Coca-Cola, it would be tough to create a space that is contemporary yet pays homage to its rich heritage. However, AEI Architecture and Interiors seems to have pulled it off with the new headquarters for the soda giant’s operations in Colombia—according to the architectural firm, […]

Underwater Dancers Used to Show the Beauty of Kusmi Tea’s Blends

Underwater Dancers Used to Show the Beauty of Kusmi Tea’s Blends

http://www.youtube.com/watch?v=EKSWR5896Rw French agency Quai Des Orfevres decided to take the artistic route for Kusmi Tea‘s new advertising campaign. The ads use underwater dances to depict the various tea blends. The campaign consists of 3 spots, each film representing one of the Kusmi Tea blends : Sweet Love, BB Detox and Prince Wladimir. For those unfamiliar […]