J₂O, the iconic adult soft drink made by Britvic, is on a mission to help people make the most of any social occasion in its latest, multi-million-pound campaign by VCCP, with the help of a colourful cockney alpaca named Mojo. As the friendly new face of J2O and J2O Spritz, Mojo will feature at the heart of the campaign as […]
Hot on the heels from gaining distribution in 200 Waitrose stores (as of March 26th), craft soft drinks brand Dalston’s has just launched three flavours and got a new look. It all follows a solid year of growth for the young East London company – also helped by winning distribution via Ocado, Whole Foods Market […]
Coca-Cola debuted the next generation of its Freestyle soda dispenser that lets people wirelessly connect with a machine when they enter an outlet with one using a mobile app and Bluetooth. Customer can then request a drink and create new custom mixes of flavors straight from the app, according to a press release. The Freestyle […]
illy, a global leader in high-quality, sustainably sourced coffee, has brought its new international advertising campaign to North America that features, and is inspired by the art of the world’s most beloved tenor Andrea Bocelli. With Bocelli as muse, and now illy’s central brand ambassador, the campaign celebrates and illustrates a mutual belief that […]
Beverage brand Schweppes created a touch-sensitive dress to show how many times women in Brazil are touched without consent at nightclubs. The idea came from a harrowing statistic: 86 percent of Brazilian women have been harassed at dance clubs. Schweppes and Ogilvy Brazil created the dress, which has sensors to register touch in real-time, […]
Country singer Dierks Bentley is serving as a spokesman for Pepsi Stuff, the brand’s once-popular loyalty program that’s making a comeback this year. The initiative is part of Pepsi’s ‘Generations’ campaign that kicked off during Super Bowl LII. Meant to stir up nostalgia, the brand’s Super Bowl spot featured Cindy Crawford, Britney Spears, Michael Jackson […]
Mountain Dew has unveiled its “Give Your Head a Mtn Dew Kickstart” campaign, featuring actor, comedian and overall hardest-working-man-in-show-biz, Kevin Hart. This marks the first time Dew Nation will see Kevin, the face of the brand, in a Dew commercial, venturing inside his head – literally – as he drinks a Mtn Dew Kickstart. […]
Kool-Aid is promoting the launch of a new carbonated drink aimed at older kids and teens with a campaign on social media, according to a statement. From now till September 15, Snapchat users can add special lenses and filters to their photos. When using the inward-facing camera of a smartphone, users can see virtual […]
Pepsi has announced its summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including King of Pop Michael Jackson, Ray Charles and Britney Spears, the new iteration of the campaign will continue to excite fans […]
PepsiCo Latin America has launched a new campaign entitled ‘RefresCosas’ across Latin American markets, meaning ‘Refreshing Things’. The social media campaign has been created by Impero. The campaign has been rolled out on the brand’s Instagram and Facebook channels across Latin America and consolidates on the success of the previous ’7Up vx El Calor’ […]