Coca-Cola Pushes Message of Inclusivity in Colourful Super Bowl Ad

Coca-Cola Pushes Message of Inclusivity in Colourful Super Bowl Ad

 Coca-Cola returns to America’s biggest advertising stage for the 12th consecutive year on Sunday, February 4, with the national broadcast debut of a new 60-second spot titled, ‘The Wonder of Us.’ The ad is the first in a series of national television spots that will air this year to bring to life the brand’s […]

Twinings Launches Vibrant New SuperBlends Range with Help from BrandOpus

Twinings Launches Vibrant New SuperBlends Range with Help from BrandOpus

BrandOpus has been working with Twinings to help them launch Superblends, a brand new range of green teas and infusions which expertly blend botanicals, natural flavours and added vitamins and minerals to support your everyday wellbeing. In recent years, the tea aisle has seen a rise in health-led, beneficial teas as consumers use these benefits […]

evian Launches #HeroTheZero Initiative with Support from AKQA

evian Launches #HeroTheZero Initiative with Support from AKQA

evian has announced that all of its plastic bottles will be made from 100% recycled plastic by 2025, adopting a ‘circular approach’ to plastic usage. Working in close relationship with an ecosystem of partners, including Ellen MacArthur Foundation, Loop Industries and The Ocean Cleanup, evian will move from a linear model to a circular one where all […]

Coca-Cola’s Iconic Clay Dolls Get a Makeover for 2018 Chinese New Year via McCann Shanghai

Coca-Cola’s Iconic Clay Dolls Get a Makeover for 2018 Chinese New Year via McCann Shanghai

Coca-Cola China has once again revived its festive ‘Clay Doll’ figures to help promote Chinese New Year festivities. The commercial from McCann Shanghai features “evolved and refreshed” versions of the animated dolls, which first appeared in Coca-Cola festive campaigns in 2001. Modelled on Chinese traditional folk dolls, the brand usually depicts the pair as gleefully […]

Diet Coke’s First Super Bowl Ad in 21 Years Will Highlight Its New Flavors

Diet Coke’s First Super Bowl Ad in 21 Years Will Highlight Its New Flavors

At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new flavors ranging from twisted mango to feisty cherry. Now, those new flavors and cans are making a Super Bowl appearance on Feb. 4. The brand released four spots today—a 30-second one starring actress Gillian Jacobs and a series of 15-second […]

V Energy Enters the Gaming World with ‘Wasteland with V’ Launch via TKT Sydney

V Energy Enters the Gaming World with ‘Wasteland with V’ Launch via TKT Sydney

 In the first week of January, V Energy – the energy drink known for being the ‘Massive Hit That Improves You A Bit’ – launched the ‘Wasteland with V‘ the Bit Better Fallout Mod via TKT Sydney. In other words, a series of ‘modifications’ for one of the highest selling games of all time […]

Cafédirect Re-Launches its 100% Organic and Ethical Range

Cafédirect Re-Launches its 100% Organic and Ethical Range

On the back of the newly launched branding for Cafédirect’s Single Origins and Blends ranges comes the revitalisation of their Organics range – grown without pesticides and with minimal environmental impact, allowing the flavours to develop naturally at their own pace. Like everything Cafédirect do, this range lives up to the ‘Ridiculously Good’ proposition developed by […]

7-Eleven Taps Coffee Culture in Hong Kong to Froth its Image

7-Eleven Taps Coffee Culture in Hong Kong to Froth its Image

For most, 7-Eleven has always been about easy accessibilty. The 900+ stores found throughout Hong Kong and Macau, sometimes within sight of one another, ensure that customers never need to travel far to quickly grab pre-packaged goods. But now, parent company Dairy Farm is opening its wallet in a bid to associate the brand with […]

Horlicks India’s New ‘Fearless Kota’ Campaign Throws Light on an Important Social Issue

Horlicks India’s New ‘Fearless Kota’ Campaign Throws Light on an Important Social Issue

Kota is the biggest hub of the coaching centers for India’s toughest entrance examinations. Every year, over 1.5 lakh students arrive in Kota, leaving their homes, in the hope that with expert guidance and sustained hard work they will be able to crack these exams. With heavy financial investments and the pain of leaving family […]

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