Coca-Cola South Pacific has announced details of the fresh, surprising and visually inspiring creative content at the heart of its new ‘Summer Classic’ campaign via Emotive. The campaign aims to drive reappraisal, build brand love and increase sales amongst young adults during the holiday season by enhancing the enjoyment and experience of drinking an icy-cold […]
Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]
Are you done with sugar? Have you given it up or indeed cut back so much that you no longer experience sugar cravings? Well join the millions of others who have put their health first and turned their backs on this sweet devil that is more addictive than crack cocaine. So what does this mean […]
Christmas is around the corner and with it, so many people trying to surprise their loved ones. The problem is some people just aren’t good at surprises. Inspired by them, Coca-Cola created Message in a Bottle –a groundbreaking limited edition special cap that allows people to record messages up to 30 seconds long and play […]
PepsiCo announced LIFEWTR, a new premium bottled water that fuses creativity and design to serve as a source of inspiration, as well as hydration, to usher in a new era of thirst quenchers. Available across the United States beginning in February 2017, LIFEWTR is a purified water, pH balanced with electrolytes added for taste. That […]
Comedian and actor Ash Williams, summer loving TV presenter Carissa Walford and Aussie Supercars driver Chaz Mostert have joined forces to create the ultimate guide on how to #MaxYourSummer via Traffik Group. The video for Pepsi Max in Australia, which released on December 9, shows how Williams, Walford and Mostert deal with bad traffic and […]
This Chinese New Year, discerning tea drinkers will be able to celebrate the advent of the Year of the Rooster with Newby’s beautifully-designed Festive Tea Caddy, containing a limited edition, irresistible blend of Newby’s award-winning Assam tea and the finest almonds. Providing the perfect way to add flavour to a jubilant Chinese New Year, the […]
Coca-Cola South Pacific has announced details of Glaceau smartwater’s major new Australian summer campaign, fronted by global superstar Jennifer Aniston who has been brought on board as brand ambassador. The campaign was originally created by Circus Maximus, New York localised for Australia via McCann Sydney. Off the back of huge global success in the US […]
The Royals headed to far-north New South Wales to find out what real honest people had to say about REAL Wholesome Blend in the agency’s first campaign for the premium fruit juice brand. From the genuine responses of Carinda locals, viewers learn that REAL Wholesome Blend tastes nothing like beer, but one of the flavour […]
McDowell’s No.1 Soda by United Spirits Limited has launched the ‘Yaaron Se Bane Hum’ (made by our friends) campaign, which is an evolution of its iconic ‘No.1 Yaari’ (No.1 Friendship) campaign and represents a new perspective on celebrating the bonds of brotherhood and bringing friends together. This is a soul stirring campaign showcasing the integral […]