Coca-Cola Great Britain has kicked off its Rugby World Cup 2015 campaign with a video featuring Rugby World Cup winners Jason Robinson and Natasha Hunt. The firm, which is the official soft drinks provider of RWC 2015, shot the video in settings including Brighton Beach and Mile End Skate Park, showing Robinson and Hunt encourage […]
As part of Nestlé’s ‘Coffee-Mate Natural Bliss’ all-digital campaign, the brand took over an Irving Farm Coffee Roasters store in New York for one day in April, providing coffee that contained the creamer on the house. Instead of being served by regular baristas however, customers were greeted by ‘nude’ servers dressed only in body paint. […]
Diet Coke has announced an interesting collaboration with leading fashion company J.W.Anderson. The London-based brand will redesign its packaging and unveil its new design by the end of July 2015. Founded by Jonathan Anderson, the team drew inspiration from the company’s signature knitwear and bold hyper-realistic photography. The limited edition designer Diet Coke aluminium bottles […]
Coca-Cola’s recent addition to its Latin America ‘Crossroads’ campaign—aimed at encouraging youths to be kind and compassionate toward others—is this seven-minute film titled ‘The Text’, directed by LGBT advocate Dustin Lance Black. In the film, best friends ‘Rafael’ and ‘Diego’ go about regular activities boys their age do—they play video games, talk about girls and […]
Coca-Cola Great Britain (CCGB) has launched a new ‘Coca-Cola happiness meter’ at 300 digital sites across London as part of its ‘Choose Happiness’ campaign. The happiness meter shows the level of London’s happiness by measuring the number of positive and negative mood words used on Twitter alongside mentions of #ChooseHappiness. The ‘Coca-Cola happiness meter’ will […]
In a bid to raise brand awareness and drive consumer demand, Saka water has launched a nationwide campaign in the UK, which sees 1200 buses branded with Saka’s new design. These buses are based in the densely populated cities of London, Birmingham, Manchester, Bradford and Leeds. Saka will also be splashed across billboards in prominent […]
Coca-Cola has launched a new initiative called ‘Remove Labels This Ramadan’, specially for this period of fasting observed by Muslims worldwide. The limited edition ‘No Labels’ cans, brought to life with the help of Dubai-based agency FP7, sport a sleek façade with the brand’s iconic colors sans the traditional Coca-Cola trademark. This project is part […]
This year, Robinsons will celebrate 80 years of partnership with the greatest tennis tournament on earth; Wimbledon. Not satisfied with quenching the thirst of the lucky few in the stadium, or the die hard fans there rain or shine on Henman Hill – Robinsons wanted to get everyone across Britain involved in a campaign that […]
Arla-owned Danish chocolate milk brand, Cocio, is getting the product into consumer’s hands this summer with its nationwide city centre sampling tour kicking off this weekend in London. Throughout a two month, 60-date experiential campaign Cocio will visit up to 20 UK cities with the aim of growing awareness for the brand and encouraging trial […]
Pucker up America, the Sour Patch Watermelon flavoured Slurpee is the newest flavour to hit the 7-Eleven Slurpee machine this summer. This new flavour, inspired by chatter on social media from fans already asking for and enjoying these products together, will be exclusively available at participating 7-Eleven stores throughout its 100 Days of Summer, beginning July 1. […]