Branding and packaging design specialist Parker Williams has refreshed the packaging for the UK’s original pomegranate juice brand Pomegreat – a decade after it designed the original. The redesigned pack builds on Pomegreat’s former visual equities created by the agency: a confident, vertical brand logo and a series of pop art- inspired illustrations of pomegranates […]
Pepsi Max targeted unsuspecting commuters at London Bridge on November 4 with images of cyborgs, and dinosaurs suddenly appearing in front of them out of seemingly nowhere. The Time Tunnel stunt, from AMV BBDO, Grand Visual and Freuds, featured augmented reality and stereo projection to make the images appear in front of any passerby. This […]
The British are coming — and Tetley USA, a subsidiary of the Tetley Group and one of Britain’s most beloved teas, is celebrating the royal couple’s visit by giving teatime to the public. While the Duke and Duchess of Cambridge are stateside December 7-9, only a select few in the US will be invited to […]
Straying away from conventional, box-like tea packaging, Ecuador-based creative agency ACHU! Studio has designed a unique tea packaging concept that unfolds beautifully when in use. Named ‘Té Quiero Tea’, which phonetically means “I love you” and “I want tea” in Spanish, the lovely packaging “blooms” like a flower to unveil petals that each houses a […]
You may not know this, but soda brand 7up is owned by two different companies—while it is managed by Dr Pepper Snapple Group in the U.S, PepsiCo runs it for the rest of the world. After releasing a new 7up logo in 2011, PepsiCo has just announced an updated visual identity for the well-known soft […]
Del Monte, fruit expert since 1892 has signed an agreement with the Walt Disney Company MENA for Disney and Marvel characters. Minnie Mouse and Spider-Man, two of the most iconic characters amongst children and families, will feature in a new range of high quality fruit nectars. These Del Monte Nectars are fortified with Vitamins B […]
American football fans have one more thing to be thankful for – there are only 65 more days until Super Bowl XLIX and the much anticipated Pepsi Super Bowl XLIX Halftime Show. Global superstar Katy Perry is on tap to headline this year’s highly anticipated halftime show. To help harness the excitement of the Pepsi […]
Coca-Cola is launching a new milk brand Fairlife, which will cost twice the amount of standard milk. The milk brand will launch in the US in December. It says that compared with standard milk, protein will be 50 per cent higher, sugar reduced by 30 per cent and there will be no lactose. Fairlife has […]
Non-conformity. Originality. Wit. Unmistakable authenticity. These have been the hallmarks of the iconic lemon-lime 7up brand since 1929, and today, the second largest PepsiCo beverage brand internationally reveals an impactful, original proposition with a refreshed visual identity and global campaign. “7up is an important, authentic trademark, with an immensely rich heritage and brand equity,” said […]
Mountain Dew and Burton have teamed up with professional snowboarder Danny Davis to co-create and release Peace Park – a 44-minute film about the innovative snowboard park that is reconnecting riders with the fun, creative roots of the sport. Built and filmed in the West Tetons in Wyoming, this innovative park, complete with 22-foot bowl, […]