Pepsi has always had a rich heritage in music and today the brand is taking it to a whole new level with the introduction of its new music platform “Out of the Blue.” The beverage giant knows that fans want more than a listening experience and “Out of the Blue” delivers by uniting fans around […]
Highland Spring has launched its first ever above-the-line advertising campaign for sparkling water as part of a quarter of a million pound investment in outdoor media and on-pack promotional activity. The sparkling water firm enlisted Story to create the ‘Escape to a Sparkling Moment’ brand proposition offering consumers the chance to win a free trip […]
As part of an ongoing relationship, BrandOpus has worked with FRijj, the UK’s number one flavoured milk brand from Dairy Crest, to launch FRijj Less Sugar. In response to changing consumer attitudes towards sugar quantities in soft drinks, FRijj have introduced reduced sugar alternatives to two of the most popular flavoured milk drinks within the […]
innocent have reintroduced their Big Knit campaign. This February the Coca-Cola owned company will be popping little woolly hats knitted by people up and down the UK on their smoothie (and juice) bottles to help raise money for charity. With 25p from every be-hatted bottle sold going straight to Age UK, innocent are confident of […]
DECIDE. are thrilled after receiving Gold for their Fortnum & Mason ‘iconic tea range’ packaging re-design at the DBA’s coveted Design Effectiveness Awards 2015. The ceremony took place at Tobacco Dock, London last night, with the aim of celebrating this years’ outstanding examples of effective design. The DBA Design Effectiveness Awards recognise the return on […]
Mountain Dew Kickstart has released its new ‘Come Alive’ advert ahead of its official television debut during this weekend’s Super Bowl XLIX Pregame show. The advert signals the launch of two new flavours and is the first stage of the brand’s comprehensive ‘It All Starts with a Kick’ marketing campaign. Directed by Keith Schofield and […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/LBE-DCOK003-0301.webm” width=”560″ height=”315″ splash=”https://www.fabnews.live/wp-content/uploads/2015/01/68809_rsz_2015_regret_nothing.jpg”] In 2015, Diet Coke is excited to announce the launch of ‘Regret Nothing’, a thought-provoking campaign, to inspire women to embrace their impulsive side. The new ‘Regret Nothing’ campaign aims to reflect a fundamental insight into women’s lives today; that the fear of embracing your impulsive side can lead to […]
Fitness fanatics, nutrition nuts and beet-lovers in the U.S. can now drink their way to a healthier lifestyle. Love Beets – a line of premium, all-natural, ready-to-eat beets – has expanded its growing product line with the introduction of a new, thirst-quenching Organic Beet Juice, which will hit grocery store shelves nationwide later this month. […]
Starbucks is launching Powermat wireless charging zones in ten central London Starbucks stores, the first on the high street to offer this technology. Customers simply collect a ‘Ring’ at the till point, connect it to their phone and place their device on tables and counters that have Powermat wireless charging technology built in – clearly […]
London based start-up Bella Berry launches range of three beauty drinks later this month, targeting the burgeoning beauty-on-the-go market. The first drink with beautifying ingredients to be aimed at the mass market, Bella Berry will be sold in the convenience aisle and feature a unique mix of superfruits, antioxidants and premium marine-sourced collagen (rsp: £2.49/250ml). […]