In an evolution of its wider Snapchat initiative, KFC UK & Ireland is bringing its Colonel ‘Selfie’ Snapchat filter to the high street, in a media first using Snapchat’s snap to unlock feature. This feature will appear in an OOH advertising campaign planned and executed by Blue449 and Posterscope, creative by BBH. Joshua Benge, KFC […]
Asda launches a customer-centric Christmas campaign with a difference – it has developed an integrated campaign that promises to bring to life the excitement of the entire festive season under the tagline ‘Christmas made Better’. The campaign is made up of 26 individual moments of Christmas, moving in rhythm with the season and building up […]
Fyna Foods is looking to dominate Halloween with its latest Wizz Fizz campaign that features massive digital billboard countdowns to Halloween and an interactive ‘Trick or Treat’ game complete with monsters and exploding confectionery in shopping centres across oOh!media’s national network in Australia. In the lead up to the festivities, Wizz Fizz is being positioned as […]
Lucozade Sport have taken a fresh approach to utilising digital out of home with impromptu live stream fitness sessions at a bus shelter aimed at unsuspecting members of the public. The ‘Wait training’ campaign launched October 14 and was devised by creative agency Grey London, with MediaCom overseeing the advertising buying. The fitness instructor led […]
Leo Burnett London has launched an outdoor campaign for McDonald’s to show that no matter where you are in the world, its all time favourite menu items transcend the barriers of language. Running on 6- and 48-sheets, the ‘Learn’ campaign shows McDonald’s’ iconic products – Big Mac, Fries and McNuggets – pictured alongside other everyday […]
Mid-October sees the launch of a bold new visual identity for KFC advertising in the UK. Created by BBH London and inspired by KFC’s American heritage, the new work delivers a fresh, bold and modern feel for the brand. It aims to relaunch the brand’s most distinctive brand assets with a bang, creating consistency across all […]
Every day is beer batter chip day according to McCain, who has engaged APN Outdoor’s Elite Screens across the eastern seaboard for their latest campaign, encouraging Aussies to make every day special with Beer Batter Chips. The campaign was created in conjunction with media agency, Carat, and out of home specialists, Posterscope. McCain has utilised […]
Leo Burnett London have launched a new national outdoor campaign in the UK, to promote the all time favourites on the McDonald’s menu. The posters highlight the popularity of the fast food chain’s products such as the French Fries, Big Mac and Chicken Nuggets, by applying the Google search recommendation concept to them. The campaign was directed by Matt […]
Shoppers’ engagement levels with retail advertising has spiked this month as they interact with Meat and Livestock Australia’s ‘Miss Fortune’ palm-reading campaign. Miss Fortune is the brain child of BMF and oOh! as part of the ongoing ‘You’re Better on Beef’. The digital homage to the famed-old Zoltar machines are tactically positioned in major shopping […]
Subway is promoting its popular Subway £3 Lunch range with a new TV campaign breaking on Wednesday, July 6th. The TV ad, created by McCann London, shows a young man nervously trying to woo a girl as she decides what to order at a Subway store. He spots a poster advertising the Subway £3 Lunch […]