B&B Studio Lifts the Lid on Bold New Brand Identity for Higgidy

B&B Studio Lifts the Lid on Bold New Brand Identity for Higgidy

An eclectic and eye-catching new brand identity for Higgidy has been unveiled by B&B studio. The brand repositioning moves Higgidy away from being a product-led challenger brand, launched 13 years ago, to an established British brand with a unique and differentiating philosophy. The new identity is based around the strategic positioning of ‘the best food […]

Heroes Vodka Designed by RRD Creative Pledges Profits to UK Armed Forces

Heroes Vodka Designed by RRD Creative Pledges Profits to UK Armed Forces

Heroes Vodka, a new distilled spirit brand has pledged to donate a minimum of 20% of the profits to UK armed forces charities. Heroes Vodka is a seven times distilled, full-bodied wheat grain vodka set up by ex-military veteran, Chris Gillan, who served three tours for the UK Armed Forces before setting out on his […]

BrandOpus Refreshes Carling’s Brand Identity Across its Entire Portfolio

BrandOpus Refreshes Carling’s Brand Identity Across its Entire Portfolio

Carling has unveiled a brand refresh that will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier. The updated visual brand identity is simple yet proud, reinforcing Carling’s unmistakable visual equities in order to […]

This Valentine’s Day–Who needs chocolates when you have Mr Kipling?

This Valentine’s Day–Who needs chocolates when you have Mr Kipling?

With the help of BrandOpus cake brand Mr Kipling, has released a seasonal range of packaging to help consumers celebrate Valentine’s Day with Britain’s best-loved cakes. The brief was to create limited-edition packaging for some of their most popular treats but with quirky messages to evoke the spirit of Valentine’s Day. Mr Kipling have a history […]

Taxi Studio Designs Carlsberg UK’s The København Collection

Taxi Studio Designs Carlsberg UK’s The København Collection

Taxi Studio have been helping Carlsberg UK rediscover their Danish roots as they continue to re-align their brand with their Scandinavian homeland. To help translate the new positioning and celebrate 170 years of brewing excellence, They have created limited edition packaging, aptly titled ‘The København Collection’. Carlsberg’s founder, J.C. Jacobsen was renowned for his obsession […]

Tennent’s Dives into its Brewing Archives to Inspire Limited Edition Heritage Design

Tennent’s Dives into its Brewing Archives to Inspire Limited Edition Heritage Design

Scottish brewer Tennent’s has released a limited edition heritage pack inspired by the brand’s extensive brewing archive. The Glasgow based company looked at a wide variety of artefacts from its history, including the first ever Tennent’s Lager can and branding from various markets including China. Alan McGarrie, head of UK brand marketing at Tennents, said: […]

Newby Teas Unveil New Look for its ‘From the Heart’ Gift Box Set in Time for Valentine’s Day

Newby Teas Unveil New Look for its ‘From the Heart’ Gift Box Set in Time for Valentine’s Day

Newby Teas, the luxury tea company, has launched a redesigned ‘From the Heart’ gift box for Valentine’s Day 2017. Followers of the world’s leading luxury tea brand – will recognise the original design, but with a dramatic twist. The box has changed, but the tea remains the popular mix of ultra-luxury varieties. With a modern […]

Boutinot Wine Montevista Receives an Original New Look Courtesy of Biles Hendry

Boutinot Wine Montevista Receives an Original New Look Courtesy of Biles Hendry

Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère. The name literally means ‘mountain view’ and the brief was to reinvigorate the range, adding personality and capturing the spirit of […]

Hula Hoops Enhances Its Playful Side with Rebrand by Coley Porter Bell

Hula Hoops Enhances Its Playful Side with Rebrand by Coley Porter Bell

KP Snacks owned Hula Hoops, reveals its new packaging design, its first rebrand in over a decade. Hitting the shelves in January 2017, the fresh look was developed by award-winning branding consultancy Coley Porter Bell. The agency was tasked with helping Hula Hoops to reclaim lead status as the family snack of choice, through enhancing […]

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