Twinings, the home of premium tea and one of Britain’s most cherished brands, is repositioning its extensive range of fruit, herbal and green teas with a £10m packaging relaunch due to reach retail and out-of-home environments from November. The tea supplier aims to promote every day, enjoyable wellbeing with the relaunch in order to galvanise […]
Bulleit Bourbon is a Kentucky straight bourbon whisky, with a high-rye content and iconic frontier inspired bottle. They went to design agency ButterflyCannon, to create a new outer pack which would look disruptive on shelf whilst still in keeping with the brand’s straight-talking and authentic character. The solution was to package the bottle in a customised canvas […]
Stella Artois, one of the world’s best-selling Belgian beer, unveils their limited edition packaging and Christmas gifts to make festive gatherings even more magical in 2016. Originally crafted as a gift and named after the Christmas star, Stella Artois is encouraging people to ‘Host One to Remember’ this festive season with a number of gift […]
Baxters has launched a range of Deli Toppers, designed by Springetts Brand Design Consultants. Inspired by the street food revolution, Deli Toppers is a versatile range of pickle-style toppings to add to your favourite dishes. The range of six products has been created to appeal to a new set of younger foodies and get them […]
Coca-Cola owned fizzy drink Fanta is getting in the spooky spirit with a range of Halloween-themed can designs released for the holiday. Designed by illustrator Noma Bar, Fanta bottles, cans and multi-packs feature four ghoulish characters and are available in stores across the US for a limited time. Each of the characters chime with the […]
Nestlé’s premium tea capsule system SPECIAL.T has relaunched with an iconic and disruptive new design by B&B studio, which brings the brand’s magical and fantastical world to life for consumers. The design takes inspiration from the enchanting SPECIAL.T world, originally created for online and advertising channels, and communicates it through packaging. B&B studio was also […]
Oakheart Genuine Spiced Rum has “benched the Captain” again as a result of a US national blind taste test that found it to be the best tasting spiced rum compared to Captain Morgan Original Spiced Rum among consumers ages 21-34. The test was administered by the independent, third party research company, Radius Global Market Research. […]
Brandimage, a leading global consultancy of brand equity architects and designers, is proud to announce that following the sensational release of The Macallan’s 1824 Masters Series, Brandimage now brings to life the first edition of the global relaunch of The Macallan domestic portfolio: the Double Cask. The creative challenge was to express all the iconic […]
Basmati rice brand Tilda, has unveiled a transformational rebrand in October as part of a multi-million pound global brand relaunch to encourage consumers to embrace the inherent goodness of naturally gluten-free Basmati, further engage shoppers in the rice aisle and reinvigorate the rice category. The move comes as Tilda adds more than £2.3m YOY to the […]
Award-winning chocolate brand Willie’s Cacao has unveiled a new design across its core single estate and flavoured bars ranges. Having established the existing brand design in 2012, BrandOpus was challenged to build on the success and growth of the brand by refreshing the design to reflect the individuality and personality of the products and ranges. […]