Words tell stories of course, but they help paint pictures too. In the case of good package design, words can be as evocative as images. The combination is most powerful when working together to convey a consistent, engaging and rounded story. ‘Writing for brands’ is now a firmly established category in the best creative awards, […]
Premier Foods has partnered with one of the most famous faces in baking after agreeing terms with The Great British Bake Off judge, Paul Hollywood, to create a range of home baking mixes. The line will include mixes for a plait loaf, Belgian chocolate brownies, cheese and rosemary scones, coconut and raisin flapjacks and a […]
Tanqueray No. TEN is a super-premium gin from Diageo Reserve’s luxury portfolio of World Class spirits. Using a unique combination of botanicals, Tanqueray No. TEN is an ideal choice for a number of serves, including the classic martini. Its instantly recognisable bottle design celebrates the fresh whole citrus fruits that have always defined the spirit […]
Boutique white lightning distiller Melbourne Moonshine has launched its inaugural liquor offering, Sour Mash Shine. Inspired by the moon and those fabulous copper stills (and fuelled by a little moonshine) the Sense team designed the unique bottle and packaging, including the label and packing boxes to transport the precious liquid. A new take on the […]
Ballantine’s, the No.2 Scotch whisky in the world, has unveiled Ballantine’s 21 Year Old Signature Oak Edition – European Oak, launched with packaging designed by Nude Brand Creation that showcases the unique characteristics and flavours of this special blend. A Collector’s Whisky The new expression is a limited edition exclusive to Global Travel Retail and […]
Burger King brand announces it will roll out new festive product offerings and limited-edition Christmas packaging in the UK and select locations in Europe, the US, Latin America and Asia. Inspired by the joy of the festive season, the Christmas packaging range celebrates the season with reindeer and mistletoe-clad coffee cups, Santa’s belly-inspired sandwich wraps, […]
To kick off the 2015 holiday season, Chandon gave ButterflyCannon the opportunity to give their Blanc de Noirs sparkling wine a fresh, festive and shareable new look, that was perfect for parties, gatherings or even nights in with ‘besties.’ The bottle is wrapped in a shrink sleeve showcasing a series of playfully festive messages in […]
Big Hug Brewing has given its growing brand a confident new redesign to reflect its ambitions for the year ahead. Just 18 months since the first Big Hug beer was brewed, originally under the name Bear Hug, the re-branded premium range has secured listings in both on and off-trade throughout the UK and Europe. With […]
Pizza Express has brought on packaging specialists Sun Branding Solutions to help refresh its ‘Cook at Home’ supermarket range. The agency, which won the work following a three-way pitch, will replace Pizza Express’ incumbent to lead on the artwork. Sun Branding Solutions’ primary responsibility will be to increase colour consistency and quality across packs. The […]
French cognac house Martell has launched a redesign of its iconic Martell Cordon Bleu cognac, featuring design by London agency Nude Brand Creation. The cognac house celebrates its 300th anniversary in 2015, and for Nude Brand Creation it was a privilege to be asked to honour Martell Cordon Bleu’s proud and unmatched heritage. An Illustrious […]