Aesop Agency, the brand storytellers, has created fresh, premium packaging for Joe Delucci’s – the Italian gelato brand. Using clear tubs that promote the product to ‘hero’ status whilst enabling it to be an integral part of the design – the new pared back packaging has a number of design cues that communicate the look […]
Tate & Lyle has updated the design of its entire sugar range to help build a stronger brand with a more clearly defined personality. The company tasked Design Bridge to help move the perception of the brand on from its role as a household commodity to a brand with a rich heritage and personality. As […]
Vodka brand Absolut has released ‘Absolut Colours,’ a limited edition bottle that wears the iconic Gilbert Baker rainbow flag, a symbol that is commonly associated with the LGBT community. The latest edition of its collaboration with Baker that first started in 2008, this new bottle reflects Absolut’s continuing belief in “the right to express yourself […]
Hovis has collaborated with strategic design agency Bloom to re-launch its range of premium breads. Briefed to refresh the brand and draw upon Hovis’ unrivalled 125 years of baking heritage, Bloom has created a new loaf-shaped logo lock up to give the brand added prominence on shelf. Bloom’s design director Bobby Wells said: “We wanted […]
Coca-Cola has launched a new initiative called ‘Remove Labels This Ramadan’, specially for this period of fasting observed by Muslims worldwide. The limited edition ‘No Labels’ cans, brought to life with the help of Dubai-based agency FP7, sport a sleek façade with the brand’s iconic colors sans the traditional Coca-Cola trademark. This project is part […]
BrandOpus has partnered with long term client Hall & Woodhouse to create Badger Daring Diver, a new addition to the Badger range. As a favourite countryside animal, the mallard featured on the Daring Diver packaging was a natural fit to join the other rural personalities that feature across the Badger portfolio of beers, playing on […]
Agency PSONA 12 has developed a multichannel campaign to create impactful limited edition designed tins for Nescafé Azera by working with emerging design talent. Jo Stericker, Nescafé Azera Brand Manager, Nestlé, said: “This initiative has provided Nescafé Azera with the opportunity to reflect its passion for coffee and creativity in an impactful way on shelf.” […]
McDonald’s has launched a wonderful new takeaway pack called ‘McBike’ for cyclists. The carrier allows riders to conveniently hang their purchased burger, drink and fries on the bicycle’s handlebar. The concept, created by agency Tribal Buenos Aires, Argentina, was first launched in Copenhagen–Denmark’s capital well known for its cycling culture–followed by Medellin, Columbia. The fast […]
DDB China has launched an amusing and mischievous campaign for China’s Tsingtao Brewery. Recognizing that the narrow neck and small opening of beer bottles limited the outflow of the drink within, the agency gave the bottles a makeover by turning them upside down. With the bottle opening now located at what used to be the […]
For the 5th year running ButterflyCannon have designed the Limited Edition bottles for the Chandon Summer campaign. Begun as a partnership between Chandon and ButterflyCannon in 2012, the campaign has had renowned success year on year, and resulted in significant sales for the brand. This years stand out Brut design again celebrates the all-American summer, […]