May 28 saw the design and marketing industry come together to celebrate the winners of The 17th FAB Awards, the only competition to focus solely on the creativity of food and beverage brands around the globe. New studio on the block, Horse, was awarded a FAB and a FABulous Award for their Nongfu Spring mineral […]
Cubanisto, the rum flavoured beer from AB InBev, has added a new sleek can to its range, building on the brand’s premium and innovative offering within the market and capitalising on the resurgence of the can across on-trade. Featuring a disruptive design with the brand’s logo taking centre stage, the new 330ml can is lighter, […]
BrandOpus has worked with Kingsmill to redesign their brand and packaging design across the entire portfolio of products. The challenge was to strengthen the brand, to imbue meaning and personality over and above the functional attributes of the products, whilst establishing a clear portfolio architecture and simplified pack communication hierarchy that will form a strong […]
BrandOpus has partnered with the world’s leading premium tea company, Twinings, to create the Large-Leaf Discovery Collection for international markets. Created by the passion and flair of the Twinings Master Blenders, the collection consists of 14 new and unique blends designed to take tea lovers on a journey of discovery to experience new superior large-leaf […]
One of the UK’s best-selling ridged crisp, McCoy’s, is unveiling a bold, modern new look across its entire range this summer. Distinctively designed by Mercieca, with a look that appeals to younger male consumers and has better shelf stand-out, the re-design is set to boost sales of the iconic crisp brand. McCoy’s is a hugely […]
India-based designer Nadine Pereira has designed multi-purpose home delivery bags for McDonald’s, that turn into lovely tray mats. Her series, titled ‘The McDelivery Paper Bag’, features paper bags that open up into tray mats with intricate patterns. For instance, the Happy Meal bag transforms into a board game that kids can play with while they […]
Glenmorangie Legends is the brand’s new Travel Retail Collection, each expression celebrating a legendary story of the lands that have been home to the Glenmorangie Distillery since 1843. ButterflyCannon worked with the Glenmorangie team to identify the concept as well as designing the range’s packaging. Glenmorangie Duthac is the first expression to be launched into […]
Budgens is a unique grocery retailer with a large network of stores across the UK. There are 170 Budgens stores ranging from petrol forecourts to neighbourhood supermarkets, independently owned by entrepreneurial retailers who care about the quality, provenance and the value of their food, and about their communities’ needs. Budgens stores offer inspiring local and […]
BrandOpus has worked with McCain, the nation’s best selling frozen potato brand, to create a new range designed to appeal to an adult audience. 1+2 person households account for 60% of the UK population and often take their inspiration from the experiences they have when eating out of home. Building on this insight, the brand […]
BrandOpus has worked with long-term client Twinings to redesign their range of classic blends and Earl Greys, as the brand continues to win by engaging consumers with it’s premium teas for every day. In the UK and internationally, Twinings is synonymous with tea, launching popular favourites such as English Breakfast and Earl Grey tea which […]