International brand design agency Design Bridge announced details of its work on the newly refreshed global brand identity and packaging relaunch for Hellmann’s Mayonnaise. The hugely popular Unilever brand chose Design Bridge to update the brand in order to reiterate the product’s category-leading position, and to emphasise its superior quality and taste to consumers. The […]
Heineken is introducing a fresh redesign to its beer cans that dials down the brand’s trademark green to emphasise the aluminium in the hope of appealing to contemporary men. Heineken has redesigned its cans to appeal to contemporary, city-dwelling men. The new ‘Star Can’ is rolling out to the 170 countries where the beer is […]
Following a successful pitch, Parker Williams is delighted to announce its latest project with Mizkan Europe Ltd for its Branston portfolio. Working on the re-launch of the Branston relish range was a fantastic introduction into the world of Branston with design creation for five exciting new relish flavours available from June 2014. Victoria Adams, Branston […]
Building on the success of the past two years, ButterflyCannon, have again been recruited to develop the limited edition packaging for this year’s Chandon Summer program, #ChandonSummer. The continued success of this annual activity has seen the program successfully rolled out across key global markets, specifically Australia and Asia Pacific. This success has caused the […]
Just in time for the Memorial Day holiday and summer barbecue season, the ever-popular, limited-edition red, white and blue Budweiser cans and bottles have arrived on shelves. This year marks an even larger commitment to helping military families—with Budweiser and its wholesaler family donating more than $3 million dollars to the Folds of Honor Foundation. […]
Coley Porter Bell has created new packaging for Loyd Grossman’s range of cooking sauces, aiming to reflect the brand’s ‘vibrant flavours’ positioning. The consultancy began work on the project in August last year, having won the account for parent company Premier Foods that summer. According to Stuart Humm, creative director at Coley Porter Bell, the […]
French consultancy Logic Design has created a new identity for sweetener brand Canderel. The consultancy was selected following an international competition and tasked with helping Canderel maintain its position as a leader in the sweeteners market. Canderel was first marketed in France in 1979 and is now sold around the world. Logic says it based […]
Robot Food has designed new ‘clean, contemporary’ branding and packaging for Panda soft drinks, introducing a new Melvin panda character. The consultancy has worked with parent company Nichols for around three years, and was brought into reposition Panda in September last year. Panda drinks have only been stocked in Asda for the past three years, but […]
Branding and packaging design specialist, Parker Williams, has designed the new look for the Tesco Smoothie range, launching in store on 28 April 2014. The first three products launching this month are the 1l variants, including ‘Mango, Banana & Coconut’, ‘Strawberry, Banana & Passionfruit’ and ‘Pineapple, Kiwi & Lime’. The design of the Smoothies range […]
Made 100% with Xarel•lo, a grape variety from Penedès, Catalonia, the El Xitxarel•lo by the Martí Serdà Winery has an unconventional, cheeky packaging that is based on vintage insults. Designed by Albert Virgili Hill, the packaging features 77 old-school Catalan insults and each one is represented by a cheeky graphic that conveys its meaning. The […]