BrandOpus has designed the limited edition 80th anniversary packaging for Twinings English Breakfast tea, which the consultancy says was the ‘first designer tea’. The tea was created in 1933 to accompany the popular breakfast choices of the day. BrandOpus has worked with Twinings on a number of previous projects including the Signature Blends range, Everyday […]
Fortnum & Mason approached Decide (formerly tdg The Design Group) in the Autum of 2011 to redesign their entire tea range to improve shopper navigation at shelf by effectively communicating the various tea categories in a variety of formats (loose tea and tea bags) in an attractive and engaging manner capitalising on Fortnum & Mason’s heritage […]
Fashion designer Elie Saab has given the bottle of French mineral water brand Evian a makeover, as a limited edition bottle design. Featuring intricate lace patterns signature to Saab—which were seen on his famous embroidered wedding gowns—the limited edition Evian bottles take on a feminine and an elegant look. Although the custom-made lace design of […]
SunRice has launched a packaging rebrand designed by Sydney’s Boxer & Co. The rebrand reshapes the packaging from landscape orientation to portrait. “Whilst being a clear evolution of the old pack, this product has moved into a portrait pack, which enhances shelf visibility and features an innovative re-sealable pouring spout,” Boxer and Co said in […]
This October, Absolut is launching the next instalment in the brand’s iconic limited edition bottle collection, Absolut Originality. Building on its creative heritage, each bottle of Absolut Originality is a one – of – a – kind work of art; each of the four million bottles has an individual design created by adding a drop […]
Dragon Rouge has created the packaging for a new range of ready meals to be sold exclusively in Morrisons. Kerry Foods turned to the design agency to create the brand name and pack design. Branded as Loaded, there are nine ranges including Chicken Tikka Masala, Mac ‘n’ Cheese and Piri Piri Chicken. Dragon Rouge took […]
An unofficial, unbudgeted redesign became an unexpected success for McCoy’s when the London-based design agency BTL Brands decided to ‘man it up’. The big-handed-man-friendly package design is online only but a spokesman for BTL Brands said after the overwhelmingly positive feedback he was “confident” that the McCoy’s marketing team would take “the right action”. According […]
Consultancy Shotopop has worked with Love to create designs for whisky brand Johnnie Walker’s 2013 Mid Autumn Festival Campaign for the Chinese market. Love approached Shotopop in April this year to create special-edition packaging for the Black and Gold Label bottles, and a special-edition Blue Bottle design. Aimed at the gifting market, the designs are […]
Tavern Snacks has unveiled a revamp of its brand identity, including new packaging and an updated logo. Greenwich Design created the packaging for the brand’s salted peanuts, dry roasted peanuts, honey roasted peanuts and roasted cashews, as well as its newly launched chilli peanuts. The packaging for each was created using relevant colour cues and […]
23-year-old superstar Taylor Swift recently signed a deal with Diet Coke for a series of branding initiative, including a television spot. Now, the brand launches a limited-edition Diet Coke can featuring the signature of Ms. Swift, with a handwritten quote adorning it — “If you’re lucky enough to be different, don’t ever change.” The can […]