Love has developed the new Haig Club whisky offer for Diageo, aiming to create a ‘stylish’ whisky. According to Love executive creative director Dave Palmer, the Haig Club project developed from innovation and strategic work the consultancy was carrying out for Diageo. Love has worked with Diageo on projects including the Johnnie Walker Houses in […]
Westons Cider has engaged Brand on Shelf (BOS) to develop a new look for its Stowford Press brand. In a bid to drive brand stand out and differentiation against an extensive backdrop of cider brands, Westons Cider turned to BOS for a new on-trade packaging design. Ian Lewis, head of marketing at Westons Cider, said […]
Last summer, Finland’s Sinebrychoff Brewery approached Taxi Studio to reboot Kurko, a range of flavoured alcoholic long drinks. Kurko is a slang word for ‘King’, which is why the logo has traditionally included a crown – but the word is also used as slang to give someone or something praise – for example, ‘that’s Kurko’ […]
Midday has created the branding for The Primal Kitchen, a new range of food based on the caveman diet. The caveman, or Paleolithic, diet is based on the diet that early humans would have eaten up to 2.6 million years ago. It suggests eating more protein and fat and less carbohydrates and salt. The initial […]
UK-based designer Hani Douaji has created an amusing concept redesign for the packaging of Trident Xtra Care, a sugar-free chewing gum that “helps protect teeth and gums in between meals and gives a whiter brighter smile.” His fun packaging features several illustrated designs that show either a pair of feminine lips or a manly moustache—when […]
French agency Raison Pure Paris has created a limited edition beer can for beer giants Heineken. The innovative design uses cold-activated ink to present consumers with a fun surprise when they chill their beer. The agency said,” The creative team imagined to icebound the red star, the iconic element of Heineken, to showcase this innovative […]
To refresh the traditional Pepsi glass bottle design to make it more relevant for today’s market without losing its classic appeal, PepsiCo teamed up with glass maker O-I New Product Development and Innovation to literally give it a twist. The result of the partnership is the strikingly asymmetrical “Twist” bottle that is “able to withstand […]
The next time hunger pangs strike you in the wee hours, you may want to reach for these cereal boxes and dig in. Kellogg’s has released a limited edition packaging for some of its well-loved cereals by switching the usual, bright backgrounds to a dazzling, star-filled night sky. The limited edition packaging features night-related trivia […]
Sainsbury’s is rolling out a new look for its Be Good to Yourself healthy eating range, with designs by FAB Design. FAB has worked with Sainsbury’s for 16 years, and was tasked to develop a new look for the range across nearly 200 lines. The rollout follows a redesign of the Sainsbury’s Basics range, by […]
Greenwich Design has redesigned the packaging for Tavern Snack’s crisps, giving a more focused, adventurous, modern style to the range. The new-look packaging is aligned with Tavern’s nut range, which Greenwich redesigned last year, along with Tavern’s brand identity, introducing a totally revamped look and feel for the brand as part of a wider brand […]