Bulletproof Gives Ritz New Look

Bulletproof Gives Ritz New Look

Bulletproof has given Ritz crackers a new look by refreshing the brand’s identity and redesigning its packaging. The consultancy was appointed in January by Mondeléz International, which owns Ritz, and was asked to overhaul the European portfolio of the cracker. Bulletproof looked at the history of the brand, its current equities and new product developments […]

Heinz Hot Sauces Unveil New Look With JKR

Heinz Hot Sauces Unveil New Look With JKR

Heinz has unveiled a new look for its three-strong range of hot sauces, with bright labels to reflect the colours of each sauce. The set of sauces, ‘Peppery Habanero’, ‘Smokey Chipotle’ and ‘Tangy Jalapeno’, launched in October 2012, and the redesign has been handled by JKR. The design also looks to make better use of […]

Starbucks Designs A Stylish, Minimalistic Cup For Tea Drinkers

Starbucks Designs A Stylish, Minimalistic Cup For Tea Drinkers

Starbucks unveiled its newest outpost, Teavana. Unlike the company’s other 13,000+ stores, Teavana will only carry tea and it will be served in a calm environment specifically designed to lure the 158 million Americans who prefer Chamomile over cappuccinos. In addition to an interior design that caters to tea drinkers–here food displays come after you […]

Starbucks Unveils ‘Holiday 2013’ Paper Cup Designs

Starbucks Unveils ‘Holiday 2013’ Paper Cup Designs

It is known that when coffee giant Starbucks starts using red paper cups—rather than its de rigueur white paper cups—Christmas is round the corner. For this year’s holiday season, the coffee company has unveiled new designs for its red paper cups. Devoid of the iconic snowmen, ice skaters and other characters, the new ‘Starbucks Holiday […]

Elmwood Creates New Designs For Morrisons’ Wine Ranges

Elmwood Creates New Designs For Morrisons’ Wine Ranges

Elmwood has created new designs for Morrisons’ own-brand wine ranges, aiming ‘to transform the supermarket in to a true wine destination’. Elmwood has previously worked with Morrisons on projects including packaging for the Just for Kids readymeals range, branding the Little Big baby range and creating the identity for the Market Street offer. The project […]

A Concept Design That Gives Energy Drinks A Superheroic Makeover

A Concept Design That Gives Energy Drinks A Superheroic Makeover

Designed by Mike Karolos, this clever idea shows that consuming an energy drink does make us feel quite superheroic. Using these motifs, Karolos likens getting an extra surge of energy to having superpowers, adorning these cans with minimalistic illustrations of iconic Marvel and DC superheroes. Sadly, these energy drinks are not in production, but this […]

Terrifying Treats From Swizzels Matlow

Terrifying Treats From Swizzels Matlow

British confectionery giant, Swizzels Matlow, the king of the trick or treat season, is gearing up for a sell out Halloween season with a horrific host of new products. This year’s new ghoulish party delight is Trick or Sweet, which includes a selection of Double Lollies, New Refresher bars, Parma Violets, Love Hearts, Fruity Pops, […]

DECIDE. Designs Penn State Pretzels’ Halloween Pack

DECIDE. Designs Penn State Pretzels’ Halloween Pack

Pan-European creative consultancy DECIDE. were briefed by Penn State to create a limited edition Halloween pack for their Pretzels. Grant Marshall, Creative Director at DECIDE. said, “DECIDE. has created a unique proposition for Halloween whilst still allowing the pack to sit comfortably within the visual territory of the core range”. The seasonal pack was designed as […]

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