Cadbury is to introduce what it claims is a more “accessible” look to the packaging for its flagship Dairy Milk brand in an attempt to bring the product closer to the “informal” tone of its marketing. The makeover, the 23rd in the brand’s 108-year history, introduces brighter colours and lower-case font to give the packaging […]
The Hairy Bikers (Si King and Dave Myers) have joined forces with design consultancy Elmwood to help launch their Hairy Dieters range of healthy cooking sauces. Elmwood has helped develop the brand identity for the range of five sauces, creating a brand marque and logo capturing the Hairy Dieters friendly and accessible spirit. As King […]
Bulletproof has given Ritz crackers a new look by refreshing the brand’s identity and redesigning its packaging. The consultancy was appointed in January by Mondeléz International, which owns Ritz, and was asked to overhaul the European portfolio of the cracker. Bulletproof looked at the history of the brand, its current equities and new product developments […]
Heinz has unveiled a new look for its three-strong range of hot sauces, with bright labels to reflect the colours of each sauce. The set of sauces, ‘Peppery Habanero’, ‘Smokey Chipotle’ and ‘Tangy Jalapeno’, launched in October 2012, and the redesign has been handled by JKR. The design also looks to make better use of […]
Costa, one of UK’s favourite coffee shop, will for the first time in the company’s history, introduce not one, but four very special Christmas-themed take-away cups to its stores this festive season! The fabulous range of cups will be available in all of Costa’s 1,600 UK stores from 7th November 2013 and will remain in […]
Starbucks unveiled its newest outpost, Teavana. Unlike the company’s other 13,000+ stores, Teavana will only carry tea and it will be served in a calm environment specifically designed to lure the 158 million Americans who prefer Chamomile over cappuccinos. In addition to an interior design that caters to tea drinkers–here food displays come after you […]
It is known that when coffee giant Starbucks starts using red paper cups—rather than its de rigueur white paper cups—Christmas is round the corner. For this year’s holiday season, the coffee company has unveiled new designs for its red paper cups. Devoid of the iconic snowmen, ice skaters and other characters, the new ‘Starbucks Holiday […]
Elmwood has created new designs for Morrisons’ own-brand wine ranges, aiming ‘to transform the supermarket in to a true wine destination’. Elmwood has previously worked with Morrisons on projects including packaging for the Just for Kids readymeals range, branding the Little Big baby range and creating the identity for the Market Street offer. The project […]
Designed by Mike Karolos, this clever idea shows that consuming an energy drink does make us feel quite superheroic. Using these motifs, Karolos likens getting an extra surge of energy to having superpowers, adorning these cans with minimalistic illustrations of iconic Marvel and DC superheroes. Sadly, these energy drinks are not in production, but this […]
British confectionery giant, Swizzels Matlow, the king of the trick or treat season, is gearing up for a sell out Halloween season with a horrific host of new products. This year’s new ghoulish party delight is Trick or Sweet, which includes a selection of Double Lollies, New Refresher bars, Parma Violets, Love Hearts, Fruity Pops, […]