Chopped meat product Spam is being made available in plastic tubs for the first time in the brand’s 75-year history. The new easy-to-open tubs have been created by consultancy Sphere, and will be available from next month. Spam brand owner Hormel Foods says the move is a bid to ‘attract both new and lapsed users […]
A consistent ‘traffic light’ system for providing nutritional food labelling is finally rolling out, following several years of development. The system will combine red, amber and green colour-coding and nutritional information to show how much fat, saturated fat, salt and sugar and calories are in foods. The system is based on ‘traffic light’ designs that […]
A twist-off, resealable wine cork, which doesn’t need a corkscrew, is set to be brought to market. The Helix twistable cork has been developed by Portuguese cork stopper producer Amorim, which has worked with US wine packaging company O-I for four years on the project. The Helix design features a twistable cork stopper, which fits […]
From now on, vinyl enthusiasts might have to start drinking Beck’s beer simply as a matter of principle. The German brewery, celebrating its 140th birthday this year, has long been lauded for its pale lager. But the company recently decided to pay homage to a different kind of tradition after noticing the similarities between the […]
Bud Light Platinum is launching a new 11.5 oz. reclosable aluminum bottle in Las Vegas that will be available at nightclubs and pools throughout the city. Bud Light Platinum is the first beer to be made available in Anheuser-Busch’s new reclosable aluminum bottle. “We hand-picked Bud Light Platinum to launch our company’s first reclosable aluminum […]
Coca-Cola has launched a fun ad campaign in Cartagena, Columbia that brings home the point that the famous soda is best served ice-cold. The ad shows samples of Coca-Cola being handed out to sweating beach-goers on a hot day—the scene appears commonplace, except for the fact that the gassy beverage is served in an intriguing […]
If sharing fluids strikes you as icky, Coca-Cola’s shareable can may be just the thing. A simple twist and the 330-millilitre can splits in half, one for you and one for a friend. Ideally, you should only do this with one buddy, as the can doesn’t multiply any further. The idea of this shareable can […]
Mexican energy drink Gladiator has created a can that it claims can also act as a “Flash Drive”. If you’re wondering quite how this is possible, while the “Gladiator USB can” is not exactly a USB, it does feature a packaging innovation that gives the user storage when they need it. Users are directed to […]
Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a brand new 200 ml package. Being a modern and innovative package, P’tit Oasis and Ecolean are a perfect match for meeting young consumer needs. With an air-filled handle and straw attached, Ecolean Air Aseptic […]
JKR has designed new packaging for Islay single malt whisky Laphroaig. The consultancy created the designs following conversations with the Friends of Laphroaig, a community of fans of the whisky who interact with the brand online, as well as each ‘owning’ a square foot of land on Islay. Michael Cockram, senior global marketing director for […]