• Impressive new branding designed to show ‘bolder side’ of famous Islay gin for launch of 51.5% The Botanist Hebridean Strength
• Creative agency Thirst uses contrast to demonstrate evolution of brand as it innovates in the Global Travel Retail market
• Thirst’s bold strategy includes The Botanist Environment – an immersive experience designed to educate and inform travelling gin lovers on The Botanist’s Hebridean heritage
ISLAY distillery Bruichladdich has unveiled bold branding for its first-ever Global Travel Retail (GTR) exclusive gin, The Botanist Hebridean Strength. Glasgow-based creative agency Thirst, which recently reimagined the progressive distillery’s distinctive new outer-packaging-free Port Charlotte bottle, was charged with strengthening and amplifying the classic The Botanist brand for its first step into innovation – a […]
Gü, the premium desserts brand, has launched new global packaging designed by Bristol-based design studio Outlaw. The new design follows the acquisition of Gü by private equity firm Exponent in 2021. When it first launched Gü was a pioneering challenger, setting new standards in premium pleasure with a world of wicked indulgence. But the current […]
SIG REINFORCES LONGSTANDING PARTNERSHIP WITH FSC AS EXCLUSIVE GREEN SPONSOR
SIG will be the exclusive top sponsor (“Green Sponsor”) for the Forest Stewardship Council™ (FSC™) General Assembly in Bali, Indonesia, in October – an event that aims to set the course for a sustainable future for the world’s forests and the people and animals who inhabit them. “At SIG, we are committed to create more […]
Transporting fans into the world of CKE Restaurants; making the brand look as good as it tastes
The New York studio of the international design agency, Design Bridge and CKE Restaurant Holdings, INC.; the parent company of Carl’s Jr.® and Hardee’s®, launched the brands’ new visual identity today. Tasked with bringing the two regional brands – Carl’s Jr and Hardee’s together under one recognizable identity, the new look and feel invites fans […]
Following a long-standing partnership, Cihuatan Rums has teamed up with Appartement 103 to craft a super premium range of Single Barrels expressions aimed at connoisseurs and collectors all around the world: Cihuatán Folklore. This range showcases Cihuatán’s technical prowess, knowledge and attention to detail in crafting top world-class rums, establishing El Salvador as a pure […]
The re-design will cut up to 330 tonnes of virgin plastic every year
Award-winning industrial design and innovation consultancy, Morrama, reveals the development of a more sustainable packaging range for restaurant chain wagamama. The new packaging will be implemented across the delivery and takeaway operations, replacing over eight million plastic packaging items. Approached by wagamama in 2021, the design team was challenged to rethink the restaurant’s takeaway packaging […]
Since 1970, Slush Puppie has been the pioneer of ice-cold refreshment…but sometimes, even the coolest brands need to paws for a refresh. Slush Puppie is a well-loved brand with a powerful nostalgic pull, but since 1970 the brand has lost its way, with many versions over many continents. The challenge was to bring together the […]
Twinings is one of the world’s longest-running brand marks, with a home in London since 1706. Creators of the English Breakfast blend, Earl Grey and Lady Grey, it has been the go-to brand for consumers in China and South-East Asia seeking a taste of old-world western luxury. However, to a younger generation of more worldly […]
