Wagg’s no frills, locally sourced, pet food was facing stiff competition from supermarket own-label. The IPN brand needed a fresh start and turned to Leeds based Robot Food to rethink, reposition and rebrand their range of complete food and treats. Lucy Stones, Brand Marketing Manager at IPN said: “We are the savvy choice in a […]
Leading drinks design agency Denomination has designed a new product, Strongbow Blossom Rosé Sparkling Apple Cider, for Carlton & United Breweries (CUB, part of the AB InBev family), aiming to bring growth and inject excitement back into the cider category. Denomination developed an elegant and Insta-worthy design to appeal to the repertoire of drinkers who […]
Canadian Club made its fame during the prohibition era of the 1920s, glamorously promoted by the likes of Al Capone, who smuggled large quantities over the Canadian/American boarder. More recently, it made another appearance as Don Draper’s drink of choice in the 1950’s drama, Mad Men. Canadian Club has a rich history as a premium […]
Released at the start of November ‘ERROR 404’ is the 14th beer in a series of 22 concocted by the Wandering Brewer Project. The only clue to its flavour are the enigmatic tasting notes “The beer you’re looking for cannot be found, please contact your server” The Wandering Brewer Project is a two-year collaboration between […]
Bangladeshi tea brand Teatulia has launched in the UK with a new brand identity by Here Design. This expansion coincides with the opening of a flagship store in Covent Garden where its range of organic teas will be available. Here’s production studio ‘Here Makes’ has also created a range of branded lifestyle items to bring […]
Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection. The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols. Harvey Nichols’ own-label food packaging, famous for its […]
Reed’s Inc., makers of all-natural Reed’s Ginger Beer and Virgil’s Handcrafted Sodas, has unveiled a new, compelling package design for its flagship line of ginger beers. The brand refresh for Reed’s, unveiled last month at the Fall 2018 Sidoti Investor Conference, follows in the footsteps of the company’s overhaul of its Virgil’s soda line earlier […]
It’s not quite reached the levels of consumption that had Hogarth picking up his etching needle in the 1750s, but a craze for gin has gripped the UK. In 2017, sales of bottles of gin in the nation rose by more than a quarter on the previous year. The thirst for new flavours and small-batch […]
Leading Australasian drinks company Frucor Suntory is responding to a consumer shift away from carbonated soft drinks by developing a new range of premium fruit-infused water. Called True Water, it’s designed by drinks specialist design agency Denomination. True Water will initially launch with two fruit-infused waters, raspberry and lime. Made using real fruit extracts, True […]
Chillio is a startup brand created by three friends; Steve, Simon and Lee. Bored with mainstream adult drinks the trio set out to find a more interesting product that would challenge the soft drink category. The concept of Chillio was born from the desire to replicate the warm sensation of alcohol but in a non-alcoholic […]