HEINEKEN has partnered with the London office of strategic brand design agency Bulletproof to reignite the soul of Cruzcampo, their iconic Spanish beer brand. The agency was appointed to the project in June 2016. Cruzcampo was founded in Seville in 1904 – the first brewer to be based in the south of Spain, established with […]
Super-premium Italian beer brand Peroni Nastro Azzurro is launching its first alcohol-free beer, Peroni Libera 0.0%, with identity and packaging developed by Nude Brand Creation. The newest addition to the Italian beer brand’s portfolio, Peroni Libera 0.0% will offer a stylish, alcohol free alternative to the world of beer. It is not about removing alcohol, […]
Bud Light became the first beer in the United States to add a comprehensive on-pack serving facts and ingredient label, with the unveiling of a new secondary packaging design that will hit stores in February. In every aspect of their lives, people are demanding more and more transparency, and Bud Light wants beer drinkers to have […]
Elmwood client Kopparberg, the Swedish fruit cider, has launched its new brand and drinks concept Balans. Balans Aqua Spritz signals the UK arrival of a growing US trend towards alcoholic sparkling seltzers. It is an alcohol infused sparkling water with a hint of natural fruit taste – Lightly sparkling and refreshingly balanced. This low calorie, low-sugar drink is […]
New Instagram-worthy drinks brand Somersault launches in a bid to tap into the burgeoning adult soft-drinks market, with a stand-out identity by drinks design specialist Denomination. The adult soft-drinks category is a huge growth area globally, as more consumers seek out no- and low-alcohol options with grown-up flavour profiles. Slow-brew soda start-up Somersault spotted a […]
Forget the cards, with Christmas just around the corner Manchester FMCG brand design and innovation consultancy Brandon have rebranded a Christmas classic – the Brussels Sprout with their very own twist to celebrate the festive season. 54% of Brits think sprouts are in danger of losing their place on the Christmas dinner plate for good. One in […]
Brand design agency Without has re-branded Sushi Daily to drive the high-street launch of the supermarket kiosk business and challenge a chain-led market, with its first ‘grab & go’ concept set to open in London. Founded by Kelly Choi, Sushi Daily is Europe’s leading sushi kiosk business, making handmade sushi at theatre counters in over […]
Brand design agency Buddy, have launched their 2018 edition of their award-winning mulled wine collection. “Come Christmas time, we like to send a bottle of traditional mulled wine to our clients and friends so they can enjoy a festive tipple on us. Reimagined each year, our designs have ranged from 2012’s Original Winter Warmer (the […]
Jackdaw Design, an independent branding and packaging design company in London, has helped relaunch Urban Cordial with a new brand identity that draws on the diversity and vibrancy of urban Britain. With 10.2 million tonnes of food in Britain being wasted yearly, the rebrand supports Urban Cordial’s ethical approach to sourcing fruit from British farms […]
London design studio ShopTalk gives single-estate distiller, Chase, an iconic brand refresh for its potato vodka range, to coincide with its tenth birthday. Premium British vodka is making a bigger splash than ever in the spirits world, giving Russian and Polish varieties a run for their money. Chase, a family-run distillery that operates out of […]