It’s not quite reached the levels of consumption that had Hogarth picking up his etching needle in the 1750s, but a craze for gin has gripped the UK. In 2017, sales of bottles of gin in the nation rose by more than a quarter on the previous year. The thirst for new flavours and small-batch […]
Leading Australasian drinks company Frucor Suntory is responding to a consumer shift away from carbonated soft drinks by developing a new range of premium fruit-infused water. Called True Water, it’s designed by drinks specialist design agency Denomination. True Water will initially launch with two fruit-infused waters, raspberry and lime. Made using real fruit extracts, True […]
Chillio is a startup brand created by three friends; Steve, Simon and Lee. Bored with mainstream adult drinks the trio set out to find a more interesting product that would challenge the soft drink category. The concept of Chillio was born from the desire to replicate the warm sensation of alcohol but in a non-alcoholic […]
Unilever and Veolia announced that they have signed a collaboration agreement to jointly work on emerging technologies that will help create a circular economy on plastics across various geographies, starting in India and Indonesia. According to the Ellen MacArthur Foundation, just 14% of the plastic packaging used globally is collected for recycling after use, with […]
B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session. With plans to create a full range of non-alcoholic beers, Infinite Session has launched with its first product – a 0.5% pale ale, which has recently launched in cans into Tesco and Marks & Spencer. Despite its rapid growth as […]
Williams Murray Hamm (WMH), brand innovation, design and strategy agency, has set out a new creative direction with the launch of Waitrose & Partners’ new Free From range, on sale in stores from 22nd October. Free From is a completely new sub-brand concept within the Waitrose & Partners portfolio, and the first range to launch […]
Care for the environment has always been a core principle of the Primrose’s Kitchen brand, and the company is excited to announce the launch of its new, environmentally-friendly packaging. As of September 2018, the full range of Primrose’s Kitchen Muesli, Granola and Porridge will be packaged in home compostable bags, with a recycled/recyclable cardboard box. […]
A changing industry calls for fresh new products. Recognising a growing need to offer options for health-conscious consumers, Peter’s Food Services tasked design agency Tidy, with creating an eye-catching identity for their new range of low-fat baked snacks. Their response was Nurish: a vibrant, youthful food brand appealing to on-the-go millennials. The Vision Nurish needed to […]
Yorica!, London’s premier ‘free-from’ ice-cream parlour, launches into the retail trade, with a striking new brand identity by design consultancy Brandon. Yorica!, which first opened in 2016 selling delicious ice-creams that are free from all 14 major allergens, has now made the shift from gelateria into the supermarket retail trade. The team at Brandon was […]
Rémy Martin announced the launch of The Collector’s Series, a program that celebrates the premium promise of Rémy Martin through the collaboration of leading lifestyle brands and designers. Kicking off The Collector’s Series is an exclusive, “Just Rémy,” capsule collection designed by world-renowned streetwear designer and cultural icon Don C. The collection highlights both his […]