Applying their ShelfHappy® design principles, Family (and friends) have helped Irish brand McDonnell’s Supernoodles clarify their market position as a ‘flavour champion’ in the hot savoury snacking sector. Historically, McDonnells makes Ireland’s favourite curry sauce. The secret recipe for McDonnell’s Original Curry was developed especially for the Irish palate, using an eclectic range of spices […]
Amsterdam based design agency PROUDdesign has developed a new packaging design for the Quaker Cruesli brand. Recently introduced in the Netherlands and soon to be introduced across Europe. Quaker Cruesli is very successful and known for it’s tasty crunchy muesli (hence Cruesli). As part of the global repositioning and redesign of the Quaker brand, in […]
Jameson and Pearlfisher London have collaborated with 3 well-respected artists – Claudine O’Sullivan, Alex Mellon and Leonn Ward – to create the much-anticipated, annual Jameson limited edition St Patrick’s Day bottle. Now in its 7th consecutive year, Jameson is known for collaborating with a different artist each year to create its unique and eclectic limited […]
Packaging Design Firm Voicebox partnered with Pacific Foods, leading producer of organic soups, broths and plant-based beverages, to refresh the brand’s packaging to celebrate the superior quality and holistic simplicity of its products and ingredients. Voicebox’s design brings vitality, freshness and consistency across Pacific Foods’ extensive collection of stocks, broths, soups and eight varieties of […]
UK wine importer and producer Boutinot has just launched a new brand identity and packaging for its trio of Riojas, called Vega del Rayo, with design by Biles Hendry. Branding and design agency Biles Hendry was tasked with taking Boutinot’s contemporary-style Rioja – made with grapes from the Carlos Serres vineyard in Haro – and […]
We are emotional beings when we buy food and drink brands. However much we deny it, our instinctive behaviour tells a different story. In a crowded and noisy supermarket aisle, our brains are inundated with information overload, which we struggle to rationally compute at speed. Our modus operandi default position is to buy brands that […]
Most people may not know where their honey comes from or be aware of its many benefits. Colorado-based honey producer Rice’s Honey hopes to change that by changing the name and packaging of its flagship honey brand to ‘Local Hive.’ The brand, a leading producer of raw and unfiltered honey since 1924, is also featuring a new label […]
During March 2018, women across the country will be celebrated for their vital role in American history. In honour of Women’s History Month, Stacy’s Pita Chips is proud to introduce limited-edition “Rising to the Occasion” original art packaging. The commemorative box set features three powerful designs representing Stacy’s ongoing commitment to stand with women everywhere. […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd via their YouTube brand. This will be the 4th consecutive year that Google has teamed up with FAB. As per the partnership, YouTube will co-host The 3rd FAB Forum on […]
When Ikeda Feingold needed a packaging partner to bring a family cocktail tradition to life, her search led her to rigid packaging leader TricorBraun. Feingold’s product, The 1970, is an original, ready-to-drink vodka cocktail based on a family recipe since 1970 made with 19 exotic fruits, spices and botanicals and is 70 proof, thus the […]