McCoy’s, the UK’s No.1 ridged crisp brand, is set to give shoppers a bolder taste experience as it introduces an even better texture across its entire range and a stronger flavour across its top-selling packs: Salt & Malt Vinegar, Cheddar & Onion, Original and Paprika. On-shelf from February, the upgrade builds on the momentum of […]
The 18th Annual International Food and Beverage (FAB) Creative Excellence Awards are now open for entries. The FAB Awards is an international awards program that recognises the critical contribution that outstanding creative work makes to building brands in the Food and Beverage industry. It identifies and rewards the leading practitioners from over 60 countries, and it […]
Looking ahead to 2016, Mintel has announced six key trends set to impact global packaging markets over the next year, including implications for both consumers and brands. David Luttenberger, Global Packaging Director at Mintel, said: “There’s a parallel path between brands striving to engage consumers on a more personal level and consumers’ expectations for packaging […]
Diageo has kicked off a consumer trial of its Johnnie Walker Blue Label connected bottle prototype as it looks to test out the technology’s ability to push personalised messages. From November 14, 500 bottles will go on sale in Thailand kitted out with Near Field Communications (NFC) to show targeted messages and exclusive content to […]
If a tequila-infused beer isn’t enough to excite your senses, Anheuser-Busch is hoping its packaging will. Using smart label technology and LED lights, the company has started rolling out limited edition bottles for its Oculto brand that include illuminated labels. Here’s how the labels work: When you’re holding a bottle, your thumb activates a pressure-sensitive […]
Coca-Cola has added some festive cheer to its 1.75 litre bottles in the UK with a new limited edition bow design, allowing consumers to transform the bottles’ wraparound labels into neat decorative bows. Consumers can peel away the bottle label to reveal a tab that, when pulled, forces the label to contract and form a […]
Following Taxi Studio’s successful redesign of Budgens’ fresh produce range earlier in 2015, the design agency were tasked to deliver Christmas packaging and POS to their 150 UK stores. Taxi were briefed to deliver packaging and POS that communicated a special, indulgent and luxurious taste experience across the retailer’s Christmas lines. Creative had to offer […]
On the heels of strong consumer excitement about its new Oreo Churros snack, J&J Snack Foods Corp. announced two filled varieties of Oreo Churros to meet the demands of consumers seeking a “grab and go” snack experience. The new line extensions include 10″ Creme Filled Oreo Churros and Oreo Churros Creme Filled Bites, both made […]
One-hundred years ago, Quaker proved that it’s hip not to be square with the introduction of the now-iconic round Quaker Oats package. A first in the industry, it was just one of many moments in Quaker’s long-standing history of innovation. While the packaging design has since been updated, the round canister can still be found […]
Nude Brand Creation picked up three highly coveted awards at the Drinks International Travel Retail Awards held at the luxury Hotel Majestic in Cannes in the South of France this week. The design and branding consultancy was the overall winner of the Best New Packaging of a Drinks Brand for Havana Club Unión. It was […]