Brass Delivers Biggest On-Pack Promotion for Burton’s Fish ‘n’ Chips

Brass has delivered the largest piece of promotional activity to date for Burton’s Fish ‘n’ Chips, with it’s ‘Join Our Fans’ campaign.

In a bid to build the iconic brand’s fan-base, the 12 week ‘Join Our Fans’ campaign is led by an on-pack promotion headlining with a £1m prize fund. It offers shoppers the chance to win one of 20,000 £50 Ticketmaster Gift Cards, to spend on the event or activity or their choice. Shoppers will also be entered into a draw to win one of 3 ultimate fan experiences where the winners will get to create and tailor their own perfect fan experience prize.

The campaign went live in April and will be on shelves until end June 2017. It will be supported by social content, outdoor advertising, in-store activation and PR.

Paul McGann, Managing Partner at Brass said: “In a hugely competitive category, ‘Join Our Fans’ has huge standout; building on the brand’s quirky tone of voice and loyal following, adding value and engaging a wider range of shoppers. We’re thrilled that Burton’s chose to work with Brass and join our growing list of clients for which we create innovative, profitable and award-winning campaigns.”

In addition to creating and delivering the on-pack promotion, Brass also created and executed all key campaign elements including the supporting campaign microsite where shoppers can enter the promotion and upload their own fan stories. Brass will also be managing the social creative content for the 12 week campaign period.

Sital Parmar, Senior Marketing Manager said: “These are exciting times for the Fish ‘n’ Chips brand as we look to continue to build on the phenomenal growth we’ve seen since our re-introduction in 2014. We’re confident ‘Join our Fans’ will drive rate of sale for retailers, reward our existing fans and drive household penetration. Brass were an obvious choice as our agency partner offering a great blend of creativity and experience.”

Source: Brass

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