Parenting network Mumsnet has added a chocolate emoji to its emoticon alphabet to celebrate its year-long commercial partnership with Cabury. The chocolate maker inked a six-figure deal with the platform at the start of October to deliver online promotions, recipes and ads, as well as content centred around seasonal trading and product launches, . Adding […]
Bacardí Gran Reserva announces an exciting collaboration with critically-acclaimed Chef Ari Taymor. The Los Angeles-based chef adapted his culinary skills to the mixology world and created custom cocktails using Bacardí Gran Reserva rums to be served as the official cocktails of the James Beard Foundation Taste America, where the rums currently serve as a participating […]
If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest […]
Oprah Winfrey and Weight Watchers International have joined together in a groundbreaking partnership to inspire people around the world to lead a healthier and more fulfilling life. Winfrey was compelled by the proven Weight Watchers program combined with new initiatives to broaden the company’s mission to prioritize overall health and wellness. As a part of this long-term […]
Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is using Rakuten Marketing’s targeting technology to pinpoint their core audience within a three […]
Spoiler alert! The X-Men are adding a few new colorful members to the mix: Red, Yellow, Green, Orange, Blue and Brown. Mars Chocolate North America announced a partnership between M&M’s Chocolate Candies and 20th Century Fox’s upcoming motion picture event “X-Men: Apocalypse.” The deal makes M&M’s the exclusive chocolate and confectionery promotional partner of the […]
Chandon announces an exciting new partnership with the McLaren Honda Formula 1 Team. As one of the most successful teams in Formula 1 history McLaren meets Chandon, the vibrant sparkling wine with a boundless conquering spirit. The partnership perfectly highlights Chandon’s open spirit, ‘joie de vivre’ and spontaneous approach to life. The partnership is a […]
Smint, one of the UK’s leading sugar-free mint brand has unveiled a brand new offering as part of its on-going partnership with Breast Cancer Care. From October, Smint Strawberry Mix will take over as the brand’s signature charity product, with a donation being made to this worthy cause from the sale of each pack. Smint […]
McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to bring even more fun to the joy of reading as part of the latest Happy Meal promotion. From 23rd September to 3rd November, McDonald’s will be distributing exclusive Roald Dahl books as part of the Happy Meal. Each book […]
The summer may be ending, but when it comes to music festivals, the party’s not over yet. Bud Light announced an exclusive partnership with one of the world’s biggest and most popular festivals, TomorrowWorld, which includes the limited release of Bud Light TomorrowWorld Festival Cans. TomorrowWorld creates a unique, awe-inspiring fantasy that draws attendees from […]