http://www.youtube.com/watch?v=aDGN2iDFgZo&feature=youtu.be Mars Chocolate North America announced a new partnership between M&M’S Brand and ABC’s “The Bachelor,” the Warner Horizon Television–produced hit relationship series. The partnership is designed to raise the profile of the brand’s M&M’S Peanut variety and centers on a unique relationship between the newest Bachelor – Juan Pablo Galavis – and the M&M’S […]
Sauza Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake have joined forces to launch Sauza 901 super-premium tequila. The co-branded partnership blends the creativity and one-of-a-kind personality of the 901 brand’s founder with the quality and history of iconic Sauza Tequila to craft a dynamic lifestyle spirits brand. The […]
Ticco Foods Limited, one of the UK’s leading specialist foodservice groups, has announced an on-going exclusive distribution agreement with Your Tapas Company, a modern Spanish gourmet Tapas manufacturer located in Ribadumia, Galicia, North West Spain. Known as ‘Yatecomere’ in their native Spain, Your Tapas Company specialise in manufacturing innovative products for the food service industry […]
Grey Goose vodka and the PGA Tour announced a marketing relationship designating Grey Goose as the Tour’s “Official Spirit” for the next three years. Terms of the agreement were undisclosed. The new relationship builds upon the brand’s long-standing commitment to, and leadership position in, the sport of golf. Engaging golf enthusiasts for more than a decade, Grey […]
McDonald’s is ending its 40 year partnership with Heinz, after the condiment maker appointed former Burger King boss Bernardo Hees as chief executive. The fast food giant will no longer offer customers condiments such as Heinz Tomato Ketchup, Barbecue Sauce or Sweet and Sour Sauce. It is yet to announce a replacement supplier. A McDonald’s […]
PepsiCo announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live with iOS 7. On iTunes Radio, PepsiCo will deliver custom experiences across PepsiCo brands, as well as branded channels within iTunes Radio, reaching millions of consumers on their iPhone, iPad, iPod touch, Apple TV, Mac […]
Subway Restaurants, the world’s largest restaurant brand, introduced international soccer icon Pele as the brand’s newest “Famous Fan”. Commonly recognized as the greatest soccer player in history, the Brazilian hero is known and loved throughout the world. He joins a wide-ranging list of athletes with champion pedigrees including Michael Phelps, Apolo Ohno, Nastia Liukin, Ryan […]
Manchester United Football Club and PepsiCo announced a multi-year regional sponsorship agreement in Asia-Pacific. Under terms of the agreement, PepsiCo will become the Official Soft Drinks Partner of Manchester United in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. PepsiCo will hold exclusive rights to use Manchester United branding on its products and point of […]
Two well-known and highly-regarded Michigan institutions, Atwater Brewery and Meijer, are teaming up to bring a new “State Fair Pale Ale” craft beer to market. State Fair Pale Ale was introduced earlier this week at the grand opening of Meijer’s newest location in the Gateway Marketplace, adjacent to Detroit’s State Fair Grounds. The store, a […]
It may be the lazy days of summer, but if you snooze, you might lose the opportunity to enjoy exclusive Snapple Lemon Daze lemonades, available only at participating 7-Eleven stores this summer for a limited time. 7-Eleven’s latest cold beverage offer comes in three all-natural flavors – Lemonade, Pink Lemonade and an all-new Mango Lemonade […]