19-time Grammy Award-winning producer and entrepreneur Emilio Estefan, and leading fine rum producer Botran Rum, announced they are officially joining together two entities that have been residing on the same plane of production excellence for many years now. Emilio’s appreciation for tradition aligns with the values Botran Rum has held in such high regard for […]
https://www.youtube.com/watch?v=Aw9pSiSXWro For dads looking to connect with their daughters, it might be as easy as a game of catch or an afternoon on the ski slopes. A new Kellogg’s Frosted Flakes survey reveals that sports are a primary way for dads to bond with their daughters. As the Sochi 2014 Olympic Winter Games approach, Frosted […]
Dunkin’ Brands Group, the parent company of Dunkin’ Donuts and Baskin-Robbins, announced a multi-year marketing partnership with Liverpool Football Club (FC), one of the world’s most historic and famous football clubs, to support global expansion of the Dunkin’ Donuts and Baskin-Robbins brands. Under the agreement, Dunkin’ Donuts will become the official coffee, tea and bakery […]
The world leader in pizza delivery and the world’s largest beverage company will continue their long-term relationship, as Domino’s Pizza has finalized a new multi-year contract with The Coca-Cola Company. “The Coca-Cola Company is an iconic, industry-leading global organization – not to mention, a terrific fit for our franchisees, team members and, most importantly, our […]
http://www.youtube.com/watch?v=aDGN2iDFgZo&feature=youtu.be Mars Chocolate North America announced a new partnership between M&M’S Brand and ABC’s “The Bachelor,” the Warner Horizon Television–produced hit relationship series. The partnership is designed to raise the profile of the brand’s M&M’S Peanut variety and centers on a unique relationship between the newest Bachelor – Juan Pablo Galavis – and the M&M’S […]
Sauza Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake have joined forces to launch Sauza 901 super-premium tequila. The co-branded partnership blends the creativity and one-of-a-kind personality of the 901 brand’s founder with the quality and history of iconic Sauza Tequila to craft a dynamic lifestyle spirits brand. The […]
Ticco Foods Limited, one of the UK’s leading specialist foodservice groups, has announced an on-going exclusive distribution agreement with Your Tapas Company, a modern Spanish gourmet Tapas manufacturer located in Ribadumia, Galicia, North West Spain. Known as ‘Yatecomere’ in their native Spain, Your Tapas Company specialise in manufacturing innovative products for the food service industry […]
Grey Goose vodka and the PGA Tour announced a marketing relationship designating Grey Goose as the Tour’s “Official Spirit” for the next three years. Terms of the agreement were undisclosed. The new relationship builds upon the brand’s long-standing commitment to, and leadership position in, the sport of golf. Engaging golf enthusiasts for more than a decade, Grey […]
McDonald’s is ending its 40 year partnership with Heinz, after the condiment maker appointed former Burger King boss Bernardo Hees as chief executive. The fast food giant will no longer offer customers condiments such as Heinz Tomato Ketchup, Barbecue Sauce or Sweet and Sour Sauce. It is yet to announce a replacement supplier. A McDonald’s […]
PepsiCo announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live with iOS 7. On iTunes Radio, PepsiCo will deliver custom experiences across PepsiCo brands, as well as branded channels within iTunes Radio, reaching millions of consumers on their iPhone, iPad, iPod touch, Apple TV, Mac […]