Zomato, one of the UK’s most comprehensive online restaurant discovery service, covering in-depth information for 28,000+ UK restaurants, announced their partnership with Bookatable. Users will be able to make real-time table reservations via both the Zomato website and mobile-app across five UK cities – London, Edinburgh, Glasgow, Manchester, and Birmingham.
Pankaj Chaddah, Co-founder and COO of Zomato, said, “We’re glad to be partnering with Bookatable to bring table bookings to our UK users. What’s more, our users can now make reservations easily, without being re-directed outside of Zomato. It’s a step change for us – both, in terms of product evolution, and towards optimising the user journey further for our UK users.”
Florian Richter, Director Business Development, at Bookatable said, “We are very happy to have Zomato join our Partner Network. This presents a further opportunity for our restaurant customers to receive diners via online reservations powered by Bookatable.”
Now, not only can someone find a restaurant by using the 35+ variable filters that Zomato offers, they can also filter for restaurants by the ability to book online. Zomato has made significant changes to its product in the recent past, first adding a strong social element to its already exhaustive search, and more recently introducing Collections to allow users to explore condensed, theme-based lists and simplify restaurant discovery. The aim is to streamline the entire process of dining by rolling it all into a single product – from discovering new places, making a decision on where to eat and finally, to booking a table.
Zomato’s association with Bookatable in the UK opens up a world of partnership possibilities, which it plans to build on globally to make dining easier than ever for its users.