Kentucky Fried Chicken and the fan-favourite Cheetos brand announced the US-wide launch of the Cheetos Sandwich with assistance from its newest Colonel, the most mischievous cat around: Chester Cheetah. Chester is the first brand icon and spokes-cheetah to portray KFC’s famous founder, Colonel Harland Sanders. He will take the reins on KFC’s social channels and appear on […]
Hennessy, one of the world’s best-selling Cognac, is proud to announce a unique artistic collaboration with Felipe Pantone for its 2019 Very Special (V.S) Limited Edition release. Supporting avant-garde artists is a longstanding part of Hennessy’s identity. As part of the Hennessy V.S Limited Edition series, the House’s artistic partnerships have celebrated urban culture and […]
Mountain Dew and KFC are partnering to electrify their beverage lineup with Sweet Lightning, an out-of-this-sky refreshment lit up with a punch of peach and a touch of honey flavours. Available exclusively at KFC restaurants nationwide by July 1, DEW is fixin’ up a true-to-its-roots soda that will brighten each and every one of your taste buds. He’s […]
Belvedere Vodka, the original super-premium vodka, is excited to debut its stunning limited-edition bottle with awarded actor, musician, and activist Janelle Monáe, available in-store globally beginning June 2019. The metallic collage design, with an aesthetic aimed to peel back layers and reveal the beauty within, illustrates the multifaceted character of both Monáe and Belvedere. The final punctuation […]
Due to run until mid-August, the activity centres around three new idents for the brand’s first Come Dine with Me sponsorship, premiering on Channel 4. Initials have created nine idents for the activity, featuring three different scenarios in 5, 10 and 15 second clips. Wider campaign elements include radio advertising. Media buying is by Zenith, while Brave […]
Thai brewer, Chang Beer, has announced it will be Taste of London’s official beer sponsor for both its summer and winter events. The move is strategically positioned to continue building market presence in the UK and fostering a more in-depth understanding of the international gastronomy world. Guided by an ancient Thai philosophy of perfection (called ‘lamiat’ in […]
Weetabix On The Go, the UK’s No. 1 breakfast drink, is going big with a new multi-channel marketing campaign as it continues to grow penetration and distribution. Now a £16m brand and growing, with a 65% share of the breakfast drink sector, Weetabix On The Go will return to TV throughout May and July, as […]
The brief will see TALK.GLOBAL support Flora’s brand relaunch with an ambitious, integrated campaign focused on elevating the taste credentials of the product and driving brand reappraisal. Launching in March 2019, the integrated campaign will encompass news generation, experiential, social and brand partnership activity to deliver relevant, engaging, sustained support. The win closely follows the […]
For seven seasons, Game of Thrones fans have watched characters lie, steal, bleed, kill, and sacrifice everything for the Iron Throne. Now, Mountain Dew makes the ultimate sacrifice For the Throne – its name. The brand will remove its iconic neon green “face” revealing a stark white, brand-less can – “A Can Has No Name.” […]
The Pedigree brand announced “Every Pup’s Superpower” – a US-wide program that shines a light on pet adoption and celebrates the superpowers in all dogs. The campaign was launched in support of Pedigree’s sponsorship of the new IMAX documentary, Superpower Dogs, which highlights the extraordinary abilities of dogs who save lives and make the world a […]