Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]
The world’s first Sausage Roll sidecar was unveiled in London to celebrate Greggs launching on Just Eat, a leading global hybrid marketplace for online food delivery. The exciting new partnership is now live in nine shops in London, Newcastle and Glasgow, acting as delivery hubs to serve over a million households across the three cities. […]
This summer, Brisk, the iced tea known for its powerhouse flavours and blockbuster match-ups, is partnering with Universal Pictures for this summer’s release of “Fast & Furious Presents: Hobbs & Shaw“, starring Dwayne ‘The Rock’ Johnson and Jason Statham. Inspired by the film’s bold style, talent and storytelling and by Brisk’s mission of supporting young creators, Brisk is […]
Kentucky Fried Chicken and the fan-favourite Cheetos brand announced the US-wide launch of the Cheetos Sandwich with assistance from its newest Colonel, the most mischievous cat around: Chester Cheetah. Chester is the first brand icon and spokes-cheetah to portray KFC’s famous founder, Colonel Harland Sanders. He will take the reins on KFC’s social channels and appear on […]
Hennessy, one of the world’s best-selling Cognac, is proud to announce a unique artistic collaboration with Felipe Pantone for its 2019 Very Special (V.S) Limited Edition release. Supporting avant-garde artists is a longstanding part of Hennessy’s identity. As part of the Hennessy V.S Limited Edition series, the House’s artistic partnerships have celebrated urban culture and […]
Mountain Dew and KFC are partnering to electrify their beverage lineup with Sweet Lightning, an out-of-this-sky refreshment lit up with a punch of peach and a touch of honey flavours. Available exclusively at KFC restaurants nationwide by July 1, DEW is fixin’ up a true-to-its-roots soda that will brighten each and every one of your taste buds. He’s […]
Belvedere Vodka, the original super-premium vodka, is excited to debut its stunning limited-edition bottle with awarded actor, musician, and activist Janelle Monáe, available in-store globally beginning June 2019. The metallic collage design, with an aesthetic aimed to peel back layers and reveal the beauty within, illustrates the multifaceted character of both Monáe and Belvedere. The final punctuation […]
Due to run until mid-August, the activity centres around three new idents for the brand’s first Come Dine with Me sponsorship, premiering on Channel 4. Initials have created nine idents for the activity, featuring three different scenarios in 5, 10 and 15 second clips. Wider campaign elements include radio advertising. Media buying is by Zenith, while Brave […]
Thai brewer, Chang Beer, has announced it will be Taste of London’s official beer sponsor for both its summer and winter events. The move is strategically positioned to continue building market presence in the UK and fostering a more in-depth understanding of the international gastronomy world. Guided by an ancient Thai philosophy of perfection (called ‘lamiat’ in […]
Weetabix On The Go, the UK’s No. 1 breakfast drink, is going big with a new multi-channel marketing campaign as it continues to grow penetration and distribution. Now a £16m brand and growing, with a 65% share of the breakfast drink sector, Weetabix On The Go will return to TV throughout May and July, as […]