Great Harvest Proves St. Patrick’s Day ‘Kneads’ More than Beer to Celebrate the Luck of the Irish

Great Harvest Proves St. Patrick’s Day ‘Kneads’ More than Beer to Celebrate the Luck of the Irish

Beer, shamrocks and green rivers aren’t the only novelty items making headlines this St. Patrick’s Day. Great Harvest Bread Co. shows that St. Patrick’s Day has more to offer with classic, delicious Irish bread, pastries and sandwiches. The national farm-to-table bakery-cafe brand will celebrate St. Patrick’s Day with local communities across the country from March 10 – 17. […]

Betty Crocker Unveils Vanilla Icing & Rainbow Sprinkles

Betty Crocker Unveils Vanilla Icing & Rainbow Sprinkles

As the great British baking revolution continues, Betty Crocker is launching a new ‘two-in-one’ decoration solution for home bakers; indulgent vanilla icing and colourful rainbow sprinkles all in one clever package. This is the first product in the UK from Betty Crocker that offers both delicious icing and wonderful decorations together. Trust Betty Crocker to […]

Duff Goldman Launches Cake-In-A-Jar At Duff’s Cakemix In Los Angeles

Duff Goldman Launches Cake-In-A-Jar At Duff’s Cakemix In Los Angeles

Celebrity chef and television personality, Duff Goldman, announces the launch of his signature Cake-In-A-Jar, which is decadent layers of the beloved chef’s buttercream cake hand-packaged in a colorful glass mason jar. Each jar shipment comes equipped with a personalized note from the chef himself. Straight from the Ace of Cake star’s Los Angeles interactive design […]

Ginsters and M&C Saatchi ‘Feed the Man’

Ginsters and M&C Saatchi ‘Feed the Man’

M&C Saatchi Group and Ginsters, the number one brand in savoury pastries and sandwiches, have unveiled a tongue-in-cheek integrated campaign – ‘Feed the Man’ – celebrating the heroic and often unspoken acts that the men of Great Britain perform on an almost daily basis. The campaign, launched on Wednesday 12 February, centres on a pair […]

Fit For a Prince or Princess

Fit For a Prince or Princess

Speculation surrounding the royal birth continues as the Duke and Duchess of Cambridge keep everyone guessing as to whether they’re having a boy or a girl. Not knowing a baby’s gender can make buying even a baby shower gift rather tricky so The Cake Artist has come up with the perfect set of six miniature […]

Mary Berry is Most Popular Baking Companion

Mary Berry is Most Popular Baking Companion

A recent research shows that Mary Berry is the person most people in the UK would like to bake with and over 60% of respondents get their cake inspiration from family and friends, followed by the ever growing popularity of baking and cookery programmes on television, as well as books and magazines. The research, released […]