The boyfriend of singer Adele has lost a challenge against Pepsi subsidiary South Beach Beverage Company after arguing that the name of the soft drink giant’s SoBe Lifewater was too similar to his Life bottled water product. Simon Konecki, who has a one-year-old son with Adele, had launched proceedings against South Beach, arguing that the […]
http://www.youtube.com/watch?v=D_LFOvbG-Ko&feature=youtu.be #FUTBOLNOW – Pepsi builds global excitement for a yearlong football platform with the launch of a new campaign, “The Trick,” starring four-time “FIFA World Player of the Year” Leo Messi, #10. The fast-paced 30-second TV spot opens on Messi performing a fancy footwork trick with an iconic can of Pepsi. Football enthusiasts around the […]
PepsiCo Beverages Italy, has selected Rexam‘s Fusion aluminum bottle as its pack of choice for their limited edition Pepsi Beyoncé bottle. Chosen for its stand out shape and the graphic potential available from Rexam’s high definition printing, the Fusion aluminum bottle encapsulates the global partnership between PepsiCo and Beyoncé, and Pepsi’s close association with the […]
Designed by advertising agency BBDO Dusseldorf, this new German campaign for Pepsi cleverly hides the familiar logo amid a web of blood vessels. The advertisement eschews text and huge logos to sell the product, instead relying on Pepsi’s brand colors and the beautiful art to catch one’s attention.
How much is a Facebook Like worth? To you, probably nothing, with updates or comments receiving numerous Likes making no difference to your life. For brands, it’s different. Each Facebook Like is another notch on the bedpost, with a real person having publicly stated that they like this company so much they don’t care who […]
With summertime just around the corner, Pepsi and Mountain Dew are excited to announce “Iconic Summer,” giving fans the chance to win a wide variety of incredible prizes and experiences. For decades, Pepsi and Mountain Dew have celebrated cultural icons, larger-than-life personalities and hosted some of the most memorable pop culture experiences —but never before […]
Pepsi has unveiled a new single-serve bottle for its Pepsi trademark portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996. A visual expression of the brand’s Excitement of Now positioning, the bottle is rolling out in markets nationwide starting in April in 16-ounce and 20-ounce packaging, with […]
Dawn breaks this morning on Kickstart, an entirely new sparkling juice beverage from Mountain Dew. Whether it’s catching the first waves at sunrise, managing bumper to bumper traffic on the way to the office or hitting fresh powder on the slopes at first light, new Kickstart by Mountain Dew offers a refreshing and energizing take […]
SodaStream International, Ltd. the world’s leading manufacturer and distributor of home carbonation beverage systems, announced today that a revised version of the TV spot ‘SodaStream Effect’ will be presented to more than 100 million viewers of football’s Big Game on February 3. An entirely new spot, developed by advertising legend Alex Bogusky specifically for the […]
Pepsi has received thousands of fan photos as part of its latest promotion, which will feature hundreds of the crowd-sourced images in a unique, on-air video introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show. The program, which started on Saturday, encourages fans to submit photos of specific “poses” in […]