Stacy’s Pita Chips is honouring Women’s History Month with artsy limited-edition bags that pay homage to artwork and signs that women have created throughout history. A limited number of bags, which were created in partnership with Goodby Silverstein & Partners, are available for free at StacysStandsWithYou.com. For each person that registers to receive a bag, […]
Doritos is supporting the launch of its new Heatburst range in the UK, with a two month TV campaign that builds on its ‘For the Bold’ positioning. Developed by AMV BBDO and PepsiCo, the new campaign, starring a baby dragon, is set to heat up the snacks market with Doritos Heatburst, the latest addition to […]
America’s favourite Uncle is back. The beloved elderly alter ego “Uncle Drew,” played by Cleveland Cavaliers star Kyrie Irving, is returning to school fans on basketball commentary with the release of a new “Uncle Drew” clip called All-Star Game. The content is available on the all-new UncleDrew.com which is fully available tomorrow at the start […]
During NBA All-Star 2017, Mountain Dew is celebrating “the game beyond the game” through unique fan experiences. These experiences will come to life in a number of ways including: the launch of The Courtside Project at Courtside HQ, which brings together NBA players and trendsetters across style, art and music, and a 3×3 basketball game […]
Throughout 2017, Pepsi is celebrating life’s live for now moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. And there is no better live for now moment than the uninhibited moment of passion from a true football fan. In PepsiCo’s second year of its UEFA Champions […]
Doritos might have crashed out of the Super Bowl after a decade of fun ads, but Frito-Lay still has a few party tricks up its sleeve for this year’s big game. The chip maker’s Tostitos brand has made a limited-edition “Party Safe” bag that can tell when you’ve been drinking, and will help you get […]
PepsiCo announced LIFEWTR, a new premium bottled water that fuses creativity and design to serve as a source of inspiration, as well as hydration, to usher in a new era of thirst quenchers. Available across the United States beginning in February 2017, LIFEWTR is a purified water, pH balanced with electrolytes added for taste. That […]
Cheetos unveiled the brand’s first-ever online store, featuring a never-before-seen collection of luxury items to meet the desires of every grown-up on your holiday list who needs a special dash of Cheetos fun. From the finest loungewear and paw-shaped furniture to Cheetos-hued bronzing crème, the Cheetos Store offers fans an exclusive collection of the most […]
Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and the healthiness of its products. Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 […]
Even oatmeal is going digital. To show that Quaker’s oats are used to make more than just oatmeal, the PepsiCo-owned brand is launching a campaign as part of a month-long effort the brand is dubbing ‘Oatober.’ Starting October 2016, Quaker will start pumping out Facebook, Instagram and Pinterest posts with oat recipes, including muffins, cookies […]