Aquafina announced a new line of flavoured sparkling water, Aquafina Sparkling, bringing consumers a light and naturally sweetened hydration option. As the latest innovation from the trusted Aquafina brand, Aquafina Sparkling serves as the perfect beverage companion for happy bodies everywhere. Aquafina Sparkling is offered in three delicious fruit flavours: Black Cherry Dragonfruit, Lemon Lime and […]
In a continued demonstration of its passion for discovery and providing consumers a wide array of refreshing beverages, Pepsi announces the addition of 1893 from the Makers of Pepsi-Cola to its extensive portfolio of products. 1893 brings together premium ingredients and more than 100 years of cola-making expertise to present a great-tasting, unexpectedly bold cola […]
Jay Pharoah, comedian and cast member of NBC’s Saturday Night Live, is teaming up with Pepsi Spire, the innovative digital beverage fountain, to inspire consumers to raise the flavour of their favourite Pepsi beverages with totally customizable creations. To encourage consumers to raise the flavour of their favourite beverages, Pharoah “crashed” the Pepsi Spire fountain […]
Great Guns’ Roar Uthaug directs the latest campaign for Doritos. The new commercial out of AMV BBDO continues the #ForTheBold brand tagline. Shot in Cape Town, the film follows three geeky backpackers, who after a case of mistaken identity get whisked away in a limousine to a mega mansion where a crazy pool party is […]
To promote itself as a ‘lighter’ drinking option, Pepsi Light or Diet Pepsi as it is know is some parts of the world, has unveiled a new bottle packaging that resembles a dumbbell. The bottle was created with the help of Brazilian advertising agency AlmapBBDO, and was promoted in gyms in the form of a dumbbell rack.
Walkers Crisps is pushing its Champions League marketing with Guerrilla advertising on the streets of Europe, using an undercover choir to surprise members of the public with a live rendition of the tournament’s famous theme tune. The PepsiCo-owned snack company took their ‘Choir of Champions’ to London, Munich and Madrid to get fans #GameReady as […]
Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, recently launched a new campaign inviting the boldest of fans to set 50 bold records throughout 2016. On the heels of the final instalment of its iconic “Crash the Super Bowl” advertising campaign, Doritos has once again put control in the hands of consumers with Bold […]
Continuing its longstanding history of fuelling football passion around the world, Pepsi announced its 2016 global roster of all-star players. The Pepsi team, uniting thrilling international talent from top clubs, will spark excitement throughout the year with a new integrated global campaign, the Pepsi #BlueCard. The Pepsi lineup of superstars includes Argentinian striker Sergio Agüero […]
Coca-Cola famously did its names on bottles. Now, it’s Pepsi’s turn to execute a big, fun packaging idea —with a “PepsiMoji” campaign set to launch in 100 markets around the world this summer, featuring emojis on bottles and cans. A Pepsi rep confirmed the “Say It with Pepsi” campaign to Adweek, and said the emojis […]
In its biggest product launch in recent history, Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, is combining four different Doritos shapes and flavours in one bag for a multi-sensorial experience with two new mouth-watering mixes. The first all-Doritos style chip mix will reinvigorate the snack mix category — answering fans’ searches for […]