UKU – A Peruvian Brand Of Chilli Paste Created For The European Market.
UKU – A Peruvian Brand Of Chilli Paste Created For The European Market.
Cristal, the First Beer for Your Stories
Have you noticed that Stories in selfie mode are shown flipped and writing appears backwards? Well, Cristal and VMLY&R Peru have noticed that too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label. So when you share your moments in today’s most popular platform, your stories […]
Burger King Hacks Peruvian Law in Movie Theaters With “King Popcorn” Campaign by McCann Lima
Until March 25th, moviegoers could only consume food and beverages bought in the theater’s food concessions in Peru. Any external purchase was forbidden. After a resolution by the National Institute for the Defense of Free Competition and Protection of Intellectual Property, this prohibition ceased, and consumers can enter movie theaters with good food “similar” to […]
Laive and J. Walter Thompson Search for Worst ‘Butter Fingers’ Goalkeepers in Peru
Laive butter and J. Walter Thompson Peru, launch a hunt of “butter fingers” football goalkeepers in Peru to select the worst and take them to the World Cup in Russia to learn from the best, in its new TV spot. This spot is part of an integrated campaign which includes TV, digital and OOH, and […]
McCann Lima Presents Cusqueña Beer’s New “Good Made Better” Positioning
McCann Lima signs the newly release 60” TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru. The TV spot highlights the uniqueness of Peruvian culture, in gastronomy, fashion, architecture etc.. stating that Peruvian rather then settling for the established seek to create their own path, therefore […]
McCann Lima’s Drink Dispenser Bring ‘Share a Coke’ to Peru’s Quechua People
Despite its success, Coca-Cola’s Share a Coke campaign did not encompass native names in many countries, especially in Latin America. The original campaign was especially welcomed in Peru, but due to the country’s diversity many couldn’t participate because of their native names. In response to that, McCann Lima created a voice recognition drinks dispenser that […]
Sbarro to Open 40 New Restaurants in Peru and Colombia
Sbarro announced today that it has inked a partnership agreement with Taco Holdings that will significantly deepen the company’s presence in South America. Taco Holdings, the master franchisee for Sbarro in Mexico with 23 eateries, will now spearhead the opening of more than 40 new eateries across Peru and Colombia, marking the first Sbarro locations […]