McDonald’s Enlists “Icon of Inclusiveness” for New 360 Campaign

McDonald’s Enlists “Icon of Inclusiveness” for New 360 Campaign

In a first collaboration of its kind, McDonald’s Poland is rewarding restaurant patrons with unique AR entertainment experiences made possible only through the MyMcDonald’s digital app platform. McDonald’s has tapped Ralph Kaminski, one of Poland’s most interesting and distinguishable artists, fresh off his concert promo tour, for the inclusive and wide-ranging campaign which seeks to […]

Desperados Created the World’s Largest Video Light Show Using Partygoers’ Phones

Desperados Created the World’s Largest Video Light Show Using Partygoers’ Phones

Desperados reached new levels of wild experimentation once again by redesigning the concept of a house party and proving amazing things can happen when you unplug and let go. This is the first event of ‘Epic Parties Imagined by You’, a yearlong series of acts where Desperados looks to consumers to ignite the party spirit by collecting […]

Rak’n’Roll and Grey Poland Team to Launch a Beer That Helps Get Thru Cancer

Rak’n’Roll and Grey Poland Team to Launch a Beer That Helps Get Thru Cancer

 Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017. Grey Poland together with local brewery made a new beer brand […]

Nestlé Purina Announces New Factory in Poland

Nestlé Purina Announces New Factory in Poland

Nestlé Purina Petcare has announced plans to build a new factory and distribution centre in Poland. The factory, an investment of CHF 93 million, will be constructed near the city of Wroclaw, in Poland’s south-west, becoming the tenth Nestlé factory in the country and creating 200 jobs. Work will begin on the building towards the […]