October sees the launch of a new range of vegetable-based products from Goodlife with packaging by Springetts Brand Design Consultants. Goodlife Foods is a leading manufacturer of vegetarian and vegan frozen foods. The family owned business is based in Cheshire and has been supplying products under its own ‘Goodlife’ brand for 25 years to Waitrose, […]
To ramp up promotional efforts for its new Aussie rump steak wraps and salad, McDonald’s Australia along with DDB Sydney, set up a pop-up restaurant in the shape of a gigantic lunch box. Covered in its iconic red and yellow colors, the massive pop-up is currently situated at Melbourne, after which it will relocate to […]
Just in time for the holiday season, the world’s most distinctive brewer is bringing a new level of elegance and artistry to the beer category. Guinness & Co. – brewers of the iconic stout – introduces its newest innovation, Guinness The 1759, a limited edition amber ale brewed to be sipped responsibly with satisfaction, savored […]
Leading online beer retailer, Ales by Mail, has launched a unique ‘Beer Advent Calendar’. Crammed full of 24 hand-picked UK craft beers, the calendar promises to bring adults a little Christmas cheer to each day, or evening, running-up to Christmas. Ales by Mail MD, Paul Kruzycki, commented: “We’re delighted with this new product, it’s something […]
Label 5 expands its range with a new expression: Label 5 Gold Heritage. This new offer will be unveiled at TFWA Cannes next October. Label 5 Gold Heritage has been created to delight Scotch whisky lovers who are looking to explore the brand’s character in more depth. Graham Coull, Label 5 Master Blender, crafted a unique and rich […]
McDonald’s has introduced ‘crowdsourced’ burgers across its menus, kicking off its My Burger campaign with a TV and digital ad. From October 15, the first of five burgers created by members of the public will go on sale at McDonald’s restaurants as part of its nationwide My Burger campaign. The fast food restaurant has unveiled […]
Campari unveiled the cover image for the 2015 Calendar, entitled ‘Mythology Mixology’ and also confirmed that the official launch date for the next edition would be the 5th November 2014. The iconic Calendar cover image features this year’s stunning leading lady, Eva Green, wearing a beautiful custom-made red gown poised against Campari’s wheel of time. […]
To promote their new BBQ pulled pork burgers, American fast-food chain Wendy’s got celebrities Steve Austin, Alfonso Ribeiro and Ralph Macchio to help plug the burger in its new ad. In the name of fighting “BBQ inaccessibility”, the celebrities urged the public to use the hashtag #BBQ4merica on social media to spread awareness about “mouth-watering […]
As the great British baking revolution continues, Betty Crocker is launching a new ‘two-in-one’ decoration solution for home bakers; indulgent vanilla icing and colourful rainbow sprinkles all in one clever package. This is the first product in the UK from Betty Crocker that offers both delicious icing and wonderful decorations together. Trust Betty Crocker to […]
In celebration of Baileys Chocolate Cherry Irish Cream Liqueur, the newest addition to the Baileys Liqueur collection, the brand is returning to the streets of New York City’s Meatpacking District for the second annual Stylish Shots on the Go event. Inspired by the flavour’s signature shot, the Cherry Bombshell, Baileys is helping to create selfie-worthy […]