Goodlife Foods is a leading manufacturer of vegetarian and vegan frozen foods. The family owned business is based in Cheshire and has been supplying products under its own ‘Goodlife’ brand for 25 years to Waitrose, Ocado, The Co-op, Booths and independent health stores.
The brand relaunch project included a complete update and re-positioning, encompassing all consumer and retail touchpoints from its packaging and POS to Web, Social Media and experiential activity.
Goodlife’s Marketing Director, Gary Johnson said: “We chose Springetts after a really tough competitive pitching process. Their combination of genuinely creative thinking and a clear understanding of our opportunity for growth is exceptional.”
The new, quirky Goodlife logo uses hand-drawn type and natural ingredient shapes. The brand typography links back to the brand logo and is surrounded by ingredient illustrations all focussing on simple, tasty looking food photography.
The packaging has been designed to visually bring to life the brand’s proposition of ‘making inspiring vegetable based products.
To do this Goodlife and Springetts chose a vertical pack format and soft touch matt finish give unique standout on shelf (most other packs are landscape.
The information shows how the food starts with Goodlife (the logo) and moves on to the finest vegetable ingredients which with creative love and care turn into ‘vegelicious’ products.