Britvic has re-launched its mixers and juices range with new bottle designs and branding by Bloom. From its tonic water to its tomato juice, the group is looking to give the brand a new stronger profile having filled pub stocks since 1938. “The design idea was to bring to life ‘Lifting spirits since 1938’ tagline” […]
For the past three months, the US has been engaged in a passionate election that has changed the course of history forever: DEWcision 2016. Members of the Mountain Dew Nation have cast their votes for either Mtn Dew Baja Blast or Mtn Dew Pitch Black, two specialty flavours that developed cult followings over the years, and after months of […]
Crystal Pepsi is back, with help from creative agency The Barbarian Group. Pepsi announced that it will re-release Crystal Pepsi, its clear cola from the 1990s for a limited time. The only way to get a bottle is to sign up for a sweepstakes running from Dec 10-11 through the brand’s loyalty program, Pepsi Pass, […]
Diageo has resurrected its Pimms Vodka Cup version after members of the prestigious City of London Club lobbied the drinks manufacturer to re-instate it. The drinks manufacturer bowed to consumer pressure after it was subjected to letters, tweets and emails from fans of the Pimms vodka variant after Diageo discontinued it. Following requests to bring […]
NBA superstar and cultural icon LeBron James has proven himself one of the most transcendent figures in sports and entertainment by constantly transforming on and off the court. Introduced in 2014, Sprite 6 Mix by LeBron James, the superstar’s limited-edition Sprite flavour also has evolved to feature a new look and name: Sprite LeBron’s Mix. […]
McDonald’s has turned to Razorfish to help celebrate the return of the McRib which is back on the menu for a limited time following a 12 year absence. To mark the relaunch Razorfish has made a mockumentary film featuring men and women from different generations talking about the return of the McRib. The older generation […]
Baileys Coffee Creamers, the line of premium non-alcoholic flavored coffee creamers, announced the results of a new national consumer survey showing Americans continue to crave pumpkin spice. Of the nearly 4 in 5 U.S. adults who have tried pumpkin spice, over three-quarters (77%) of them like it, especially young female adults (84%). The survey results support […]
Iconic Italian wine brand Luna Di Luna announces an exciting innovation to The Original Italian blends, with a revolutionary new look created using state-of-the-art technology and complimented by a revamped product portfolio. A cornerstone of the Enoitalia, SpA global wine portfolio, and imported to the U.S. by Enovation Brands, Inc., Luna Di Luna is re-launching […]