World’s Largest FIFA World Cup Trophy Tour by Coca-Cola & FIFA Kicks Off in Rio

World’s Largest FIFA World Cup Trophy Tour by Coca-Cola & FIFA Kicks Off in Rio

In a tour spanning more than 92,000 miles, Coca-Cola and FIFA will take the iconic FIFA World Cup Trophy on its longest journey to date. Announced on September 12, the route for the highly anticipated 2014 FIFA World Cup Trophy Tour will give more than one million people around the world the chance to experience […]

Grant’s Whisky Offers Customers Chance to Claim Historic Newspaper Front Page

Grant’s Whisky Offers Customers Chance to Claim Historic Newspaper Front Page

Grant’s Whisky is launching an on-pack promotional campaign offering customers the chance to get a reprint of the front page of a national newspaper from any historic day in the last century. The campaign was created by Bray Leino and a brand partnership with Historic Newspapers devised. Each bottle gives customers to chance to claim […]

Pepsi & NFL Get Ready For a March to Super Bowl 48

Pepsi & NFL Get Ready For a March to Super Bowl 48

http://www.youtube.com/watch?v=vPdJOwwiO0s Pepsi and the NFL have released a video in preparation for the first kick-off of Super Bowl 48, asking viewers: “Are you fan enough?” ‘March to 48’ is the first of two films from TBWA building anticipation ahead of the tournament and offers fans a glimpse of NFL greats like San Francisco 49ers coach […]

San Miguel Offers Spur-of-the-Moment Trips to Barcelona in New Campaign

San Miguel Offers Spur-of-the-Moment Trips to Barcelona in New Campaign

San Miguel Fresca has launched a ‘Next Drink, Spain?’ campaign to promote the new brand position of ‘living in the moment’. The campaign is the first created for the brand by The Marketing Store and will offer consumers the chance to win a trip to Barcelona through promotional packs. Additionally, there will be a chance […]

Google & Nestlé Announce Android KitKat

Google & Nestlé Announce Android KitKat

Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called ‘Android KitKat’, after Nestlé’s popular chocolate and wafer confectionery. The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company […]

McDonald’s Leads Charge as Redheads Break Guinness World Record

McDonald’s Leads Charge as Redheads Break Guinness World Record

1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the largest gathering of redheads at the 2013 Redhead Days Festival. More than 5,000 redheads attended the global event from 80 countries. Throughout the weekend, Ronald McDonald served as the Redhead Days official ambassador by delivering smiles to many people. McDonald’s is […]

Taco Bell Prints Tweets On Tacos, Lets Customers Literally ‘Eat Their Words’

When Taco Bell introduced its ‘Doritos Locos Tacos’ in America last year, its Canadian fans thought these tacos with shells made of Dorito chips would never cross the border—leading them to post angry rants on Twitter. To mark the long-awaited arrival of the Doritos Locos Tacos—and literally make these customers eat their words—the fast-food company […]

McDonald’s Introduces ‘Happy Table’, Play Games By Tapping Your Phone

To promote the creative imagination in kids and keep them entertained, McDonald’s—with the help of DDB Singapore—has re-imagined its tables in its restaurants to create the ‘Happy Table’. The Happy Table is an NFC-enabled table that lets kids play custom games on its surface, by simply tapping the table with a smartphone. Currently only available […]