Study: McDonald’s, Burger King Rely on Giveaways, Not Food, to Lure Kids

Study: McDonald’s, Burger King Rely on Giveaways, Not Food, to Lure Kids

A new study says McDonald’s and Burger King aren’t living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald’s and Burger King ads are “potentially misleading,” according to a study published in Plos One, a scientific journal. Compared to adult […]

McDonald’s Germany Launches Augmented Reality McMission App

McDonald’s Germany has worked with augmented reality company Metaio to launch ‘McMission’, an augmented reality app aiming to educate McDonald’s fans about the company’s commitment to sustainability. The app launch coincides with the release of McDonald’s third Corporate Responsibility Report and features four interactive mini-games, where visitors can learn about the societal and environmental initiatives […]

Mountain Dew Launches ‘Portraits’ – A Picture is Worth a Thousand Words

Mountain Dew launched ‘Portraits.’ Featuring DEW family all-stars including race car driver Dale Earnhardt Jr., pro snowboarder Danny Davis and pro skateboarder Paul Rodriguez, the visually arresting ads are moving portraits that leverage trending technology to showcase some of the most unique and defining aspects of each individuals’ life. http://www.youtube.com/watch?v=CcWnfduAS_E&feature=youtu.be “Mountain Dew has always been […]

72andSunny Launches Ads For Carl’s Jr. & Hardee’s

Carl’s Jr. and Hardee’s announced their newest menu items with ads from 72andSunny. Hardee’s unveiled the return of its Texas Toast Breakfast Sandwich through an ad featuring bull rider and proud Texas native, Douglas Duncan. As the latest spot in their hunger campaign, “Toast is Bigger” reintroduces the Texas-sized breakfast to the Hardee’s morning menu. […]

Jura Appoints Artist to Draw Impressions of the Taste of a 40-Year-Old Whisky

Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year. Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, […]

Chicago’s Argo Tea Opens Innovative Greenhouse Cafe, Marks 10 Years

Chicago’s Argo Tea Opens Innovative Greenhouse Cafe, Marks 10 Years

Argo Tea, the fast-growing Chicago-based company responsible for creating innovative tea experiences, announces its newest Chicago location, resulting from a unique community park revitalization partnership with the City of Chicago. The greenhouse-inspired cafe, opened in celebration of Argo Tea’s 10th Anniversary, is located in the newly restored Connors Park at 871 N. Wabash Street. The […]

Martini Celebrates 150th Anniversary

Happy Anniversary, Martini! Bacardi Limited is marking the 150th anniversary of its world-famous Martini brand, and with it, a century and a half of an unrivaled heritage that has made Martini the world’s leading vermouth and best-selling Italian sparkling wine. This milestone year showcases the brand’s iconic culture and defining association with stylish and playful Italian living. Martini […]

Josh Duhamel “Checks Out” Unsuspecting Diet Pepsi Fans … at the Register

With every refreshing sip of Diet Pepsi, you’re getting more than a drink; you’re getting a bubbly timeout that brings fun to your day … and, sometimes the delightful surprise of meeting a famous face. This summer, Diet Pepsi is teaming up with Hollywood actor, Josh Duhamel to bring the fun to fans. Unsuspecting Los […]